Lights, Camera, Action!

Getting StartedWith Online Video Marketing

Wednesday, July 17, 13

What To Expect …

#1 Why Video?

#2 What To Make Videos About?

#3 Getting FREE Traffic From Google

#4 Producing Videos on a Shoestring

#5 Video + Social Media = Amazing

PLUS – a surprise “Bonus Tip” …

Wednesday, July 17, 13

Why Video?#1 Your prospects are watching!

-More than 1 billion unique YouTube

visitors per month

-YouTube is the #2 search engine

-Online videos are now favored by

ad executives over TV commercials!

#2 – It just plain works

-If a picture says a thousands words ….

-People begin to know, like & trust you

before you’re even met!

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What To Make Videos About?

Talk about what you know

-FAQ’s

-what you teach customers

Keep it simple

-plan to do videos on a regular basis

-don’t make “the perfect video”

Get ideas from your customers

-ask them

-listen

-website analytics

Handout

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Getting Free Traffic From Google

Identify and use the right keywords

-look for keywords in your FAQ / topic ideas

-Google keyword tool

Host videos on YouTube

-Google owns it … guess who get preferential treatment?

Share it! Views beget views

… more on social media later

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Tips For Uploading The Video

Create a compelling title

•Write it like a headline

•Mention city (and other keywords?)

•Try to keep it to 64 characters

Description

•Include link to your website / listing page use http://

•Put in the full script

•Complete contact info

Tags – enter all of your keywords from before

Wednesday, July 17, 13

Producing Videos on a Shoestring

Two things to make pro videos using inexpensive gear

-LOTS of light

-Good sound

Editing CAN be outsourced!

-a little music & titling can go a long way

Tips for when you’re in front of the camera

-Go unscripted / talk to ONE person about what you know

-For scripted videos, use the “jump cut”

Wednesday, July 17, 13

Video + Social Media = Amazing

Leverage social media

-Videos are easy to share!

-Social signals help ranking

-Views beget views

Post on social media

-Stagger your posts among different platforms: STRATEGY!

-Include the YouTube/Media link

-Consider Facebook / YouTube ads

Lots of ways to use and repurpose your video content!

-podcasts, guest blogs, social bookmarking

Wednesday, July 17, 13

Best Practices For Your Video Content Strategy

For longevity and best chance of full exposure,Share your videos in a staggered

dissemination.

Example:

1. Immediately Tweet it out2. Post to Facebook later that day3. Post To Pinterest the Next Day

4. Tweet it Out At A Different Time Than Yesterday5. Post on LinkedIn Profile On Day Three

...so on...

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11

Always be sure to BRAND your Channel!

Graphics should remain consistent from social network

to social network

Optimize your Channel with keywords and be sure to use all Links available

Huge SEO

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12

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Instagram vs. VineWhile they are similar in concept, Instagram video is not just a repackaged version of

Vine. So what are the biggest differences?

• Length: Instagram videos can be as long as 15 seconds, while Vine videos have a max length of 6 seconds.

• To Loop, or Not to Loop: Some videos are funnier played on a loop. Others may be best viewed once. When you play a video on Vine, it automatically loops infinitely,

while on Instagram there is not a loop.• Post-Production: Instagram has several editing options that can be applied to

videos after they’ve been shot. Vine does not offer filters or image stabilization.

Wednesday, July 17, 13

A Picture Speaks A Thousand WordsVideo Speaks A Thousand More

Images and Videos are the New Content,SEO, and Engagement Tools

BRAND your Visuals! They Represent Your Company/Organization and Culture

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ANALYTICS!!!Track your Videos!

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Bonus Tip

Wait … do we have time for this?

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Adding Humor To Your Business Videos

Include outtakes and bloopers!!!

Why?

-It makes your videos more fun for people to watch (and share)

-It trains people to watch the whole video to see what happens at the

end

-It let’s people see the real you and creates a super strong bond

How to do it

-When you mess up during taping, save it!

-See my recent videos for examples….

Wednesday, July 17, 13

(203) 665-8874

mike@CTLocalMarketing.com

(203) 491-0306

bill@talkingfinger.com

/talkingfinger@talkingfinger

Wednesday, July 17, 13