Getting Set Up Online

Getting Online

Weds 31st October

Presenter: charlotte Britton

covered in session :

• Registering a domain name

• Setting up email addresses

• Setting up website

• Getting visitors to the website

• Back ups of document / documents online

•Ensure you do this, not your web company, so you own domain

•Lots of websites available to do this:• 1and1• GoDaddy

Getting Online -> Registering a domain

•Once set up, can then think about email addresses

•Where registered domain, will have functionality to do email addresses

•Can then set up Outlook / Outlook express or Smart phone (iphone /HTC) and pull in email, rather than using webmail.

• 1and1 • GoDaddy

Getting Online -> Email Address set up

•Pop 3 email -> emails are stored locally• So can delete emails in smart phones, & will still have

on webmail or Outlook• Need to back up, as it’s stored on your PC

•IMAP email-> emails stored on server


•Pop 3 email -> emails are stored locally• So can delete emails in smart phones, & will still have

on webmail or Outlook• Need to back up, as it’s stored on your PC

•IMAP email-> emails stored on server


•Don’t need a web designer to setup website

•Perhaps need some support on design, but there are low cost options

• Wordpress.com• Moonfruit• Weebly• Get British Business Online

Getting Online -> Set up website

• Plan your content

• Think about what information customers need to make a decision

• Write content for SEO ->tension between that + brand voice

• Don’t go for a free theme -> malicious code• Can pay for premium plugins e.g. pulling domain names


• Google Analytics tracks visitors to website• Free service from Google• Cookies > need to have privacy policy covering the

usage• Look at webmaster tools -> shows you how Google’s

indexing the site

Getting Online -> Google Analytics

• Blogging is a great way to get people more engaged with your business

• Blog originally started as an online diary but has ground into a key tool to engage people in your business

• Blog about: launch, behind the scenes, feedback, insights, interviews with key people, commentary on trends in industry

Getting Online -> Blogging

• Wordpress.com

• Moonfruit

• Weebly

• Get British Business Online


How are you going to get visitors to your website?

• Search engines• Links from other sites• Guest blog on other site• LinkedIn• Facebook Fan page• Other social media sites• Sign post from other channels (email, business cards,

posters, flyers etc)

Getting Online -> Getting Visitors

• Google launched SEO start guide

• SEO – search engine optimisation:

• Keyword research• Content• Inbound links• Social signals• Google Local -> only if you’re targeting a local

audience

Getting Online -> Search Engines

Keyword Research• Google Keyword tool• Research key phrases that reflect your products &

services• These need to be integrated into your website

content• Optimised blog posts -> which are keyword rich


Keyword Research• Google Keyword tool• Research key phrases that reflect your products &

services• These need to be integrated into your website

content• Optimised blog posts -> which are keyword rich


Content•Content on website needs to contain key phrases•Don’t use industry jargon•Regular content added via blog is key•Don’t over optimise•No duplicate content


Inbound Links•Link from another website > yours = inbound link•More relevant inbound links higher rankings•Need to be high quality links•All down to content design•Good content > people will link to it & talk about it•Don’t buy links > short cut can be costly as could get penalised


Social Signals•People recommending or talking about content / links /brands•RTs count as inbound links•Need to get more people endorsing your content•No about number of followers but quality of interactions•Sites that count:• Twitter• Facebook• Google+• Forums


Google Local•Where targeting local audience•Get website verified in Google•Get business on Google Maps + linked up in Google+


•Ensure that back up emails + documents

•http://www.crashplan.com/ is a good resource

•If PC breaksdown need to be able to get hold of data & install on new PC

Getting Online -> Backups

Thanks for your time!

Any questions

Getting Online