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Approximately half of everyone who is offline lives in social housing, and housing providers can do even more to help their residents to learn how to use the internet. Can we get 1m residents online quickly? Yes we can.
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Getting One Million Residents OnlineHelen Milner
Chief Executive, Online Centres Foundation
23 February 2012
Social Housing: 150 years of making people’s lives better
mid1800s
2011
3,800 Community Partners
Pubs
Cafes
Community centres and events
… and churches, libraries, mosques, buses
Not owned, managed or funded by usCentre search and free phone number search (one database for UK)
950,000 people got online and registered with UK online centres between April 2010 and early Feb 2012
www.go-on.co.uk/learn
The divide between the online and the offline is deepening
Percentage population use of the internet
Source: ONS 2010
UK online centres users lives – before and after
0%
20%
40%
60%
80%
100%
I do not feel concerned about my levels of qualifications ,training or skills
n=75
I do not feel concerned about my work position
n=51
I do not feel concerned aboutmy health
n=75
I felt part of my local community
I communicated as much as I would have liked
with my family
I communicated as muchas I would like to with friends
"Yes" Before "Yes" After
“Does the internet improve lives?” Freshminds April, 2009
Communicate more
Feel more connected to local community
Feel less concernedabout skills, workand health
“If all UK digitally excluded adults got online and made
one digital contact each month, this would save the Government £900 million
per year”
PwC & Martha Lane Foxwww.raceonline.org/research
Macro-economics: Benefits to UK plc
How do employers feel about IT skills
• 72% of employers wouldn't even interview entry level candidates who didn't have basic IT skills
• This rises to the higher levels of 74% in Middlesbrough, 78% in Nottingham and 82% in Newcastle and Gateshead
ICM/UK online centres survey, February 2012
"It used to cost government over £10 to process a driving license application or a
self-assessment tax form. Online, the cost is less than £2."
George Osborne 16.05.2011
It’s a big job ….
Only 54% of UK adults have ever used an online government service
Internet users are more likely to have interaction with government or their local council offline (71%) than online (65%).
…. and a long journey from offline to using online government services
Source: Ofcom UK Adults’ Media Literacy Report, 2011
Nobody comes in and asks to use online Government Services … 43% do shift
Incentivised by partnership campaigns
Digital Champions: family & volunteers
Smarter Government(December 2009)
£30m for UK online centres over 3 years to get 1 million more people online
1m online for £30m: How are we* doing?* UK online centres
April 2010 – Feb 2012
digitalhousinghub.ning.com
What can you do?• Leadership: Engage your senior managers• Strategy: Where does digital inclusion & digital by
default fit in your strategy?– Alongside a back-office or web strategy– Alongside a community or employment programme
• Plan: Embed this into other plans, have small realistic goals
• Persuading residents, help is at hand: Centres, go-on website, volunteers & resources, campaigns
• Everything in on the hub
That’s how we deliver channel shift
Thank You
[email protected]@helenmilner on twitterwww.ukonlinecentres.comwww.go-on.co.ukdigitalhousinghub.ning.com
