Getting Financial Support For Your Blog Without Selling Your Soul
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Getting Financial Support For Your Blog Without Selling Your Soul Mary Canady Comprendia, LLC ScienceOnline 2013 Blitz Session #sciopartners comprendia.com/ sciopartners
Getting Financial Support For Your Blog Without Selling Your Soul
Short 'how to' for getting sponsors for scientific blogs and websites. Presented by Mary Canady at ScienceOnline 2013 in Raleigh, North Carolina. Follow #sciopartners on Twitter for updates.
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1. Getting Financial Support For Your Blog Without Selling Your
Soul Mary Canady Comprendia, LLC ScienceOnline 2013 Blitz Session
#sciopartners comprendia.com/sciopartners
2. Step 1: Understand Your Niche How many read your blog?
Quantcast is leading public info Who is reading your blog?
Quantcast demographics Survey your readers Where is your network?
Who are potential advertisers? Understanding readers=understanding
advertisers2 Comprendia, LLC All rights reserved.
3. Step 2: Make It Easy Media kit Stats from #1 Provide all
advertising options Give ad sizes, set up plugin before any sales
Template at comprendia.com/sciopartners Access RSS Feeds with FULL
content Newsletter Facebook, LinkedIn, Gplus SEO/Descriptive blog
titles Directories Image courtesy Flickr User Civilian Scrabble3
Comprendia, LLC All rights reserved.
4. Step 3: Make It Happen Get to know your prospects Learn
where they live Provide resources Dedicate resources to getting
sales Look at the competition GenomeWeb, Journals Consider changes
needed Interface Topics Channels Be creative4 Comprendia, LLC All
rights reserved.
5. Free Thought Blogs 1.7 million visitors per month Ads
handled externally Niche: Scientist, atheist, skeptics5 Comprendia,
LLC All rights reserved.
6. Knoepfler Lab Stem Cell Blog 2500 visitors per month Great
SEO Niche: stem cell researchers6 Comprendia, LLC All rights
reserved.
7. Minority Postdoc 5000 visits per month Clear, varied
advertis- ing options Niche: minority scientists7 Comprendia, LLC
All rights reserved.
8. Next Steps Make it easy for me to help you Biotech Marketing
Group promotion of blogs Hire a communal sales person? Experiment!8
Comprendia, LLC All rights reserved.
9. Nothing will work, but everything might. Now is the time for
experiments, lots and lots of experiments --Clay Shirkys Blog,
20099 Comprendia, LLC All rights reserved.