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Nonprofit organizations do tons of great work, but many get pulled into programs and activities that stretch beyond their mission. How do we get back to focusing on our core competencies, as well as stretching our capacity toward new opportunities, while still pruning away activities that draw important resources from our primary purpose?
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Getting Back on Target with Your Mission
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Core Mission (Sweet Spot)
Secondary Activities
(Complimentary)
“Other” Activities (Necessity)
Core Mission (Sweet Spot)
Secondary Activities
(Complimentary)
“Other” Activities (Necessity)
• Core Mission
– This is your sweet spot, why you were created, and where you feel most “qualified” to assist
– These are your core competencies
Core Mission (Sweet Spot)
Secondary Activities
(Complimentary)
“Other” Activities (Necessity)
• Secondary Activities
– These are activities that support or compliment your core mission, but typically are not your original core competencies
– Usually areas you are “growing” into and building competencies in
Core Mission (Sweet Spot)
Secondary Activities
(Complimentary)
“Other” Activities (Necessity)
• Other Activities– You do these out of necessity to “round out” your offering to those you
serve in your core mission; activities you do because there is a need and no one else is meeting it (or doing it well)
– You wouldn’t do them if someone else was doing it well; and it is not a strength or one you want to develop further
Made to Do
Need to Do
Have to Do
(Don’t Want To)
Are You On Target?
• Trim “Legacy” Activities that no longer provide value
– Many are no longer necessary
• Partner with other organizations who can provide Complimentary or “Have To” Activities
– Look for ones who do this within their Core
• Rebalance your staff, funding, and discussions to ensure your Core activities are able to grow
– Well fed plants grow
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@vhbizconsulting
