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Getting Back on Target with Your Mission
Non P
rofit
Leaders
hip
Seri
es
3 Types of Organizational Activities
Core Mission (Sweet Spot)
Secondary Activities(Complimentary)
“Other” Activities (Necessity)
Core Mission (Sweet Spot)
Secondary Activities(Complimentary)
“Other” Activities (Necessity)
3 Types of Organizational Activities
• Core Mission– This is your sweet spot, why you were created, and where you feel
most “qualified” to assist– These are your core competencies
Write out your mission statement
Core Mission (Sweet Spot)
Secondary Activities(Complimentary)
“Other” Activities (Necessity)
3 Types of Organizational Activities
• Secondary Activities– These are activities that support or compliment your core mission,
but typically are not your original core competencies– Usually areas you are “growing” into and building competencies in
Core Mission (Sweet Spot)
Secondary Activities(Complimentary)
“Other” Activities (Necessity)
3 Types of Organizational Activities• Other Activities
– You do these out of necessity to “round out” your offering to those you serve in your core mission; activities you do because there is a need and no one else is meeting it (or doing it well)
– You wouldn’t do them if someone else was doing it well; and it is not a strength or one you want to develop further
Made to Do
Need to Do
Have to Do(Don’t Want To)
Map Your Organizational Activities
Map Your Organizational Activities
Are You On Target?
Are You Investing in Your Bullseye?
MoneyEnergyTime
Are You Building Your Capacity for Complimentary?
• Trim “Legacy” Activities that no longer provide value– Many are no longer necessary
• Partner with other organizations who can provide Complimentary or “Have To” Activities– Look for ones who do this within their Core
• Rebalance your staff, funding, and discussions to ensure your Core activities are able to grow– Well fed plants grow
Opportunities to Regain Your Focus
Non P
rofit
Leaders
hip
Seri
es
@vhbizconsulting