Embed Size (px)
Citation preview
Get ready to sell globalin Q4 2015
21 days to get your store ready
The focus
- Why marketplaces?- Identifying the right channels- Register today (!)- Product data and translation- Processes: logistics and payment- Integrate with existing techs
2
About me
Leonard Guillaumont- French, 30yo- 8 years + in e-commerce- Over 350 business launch on marketplaces- Managed e-store in 5 countries for 5 years- Co-founder at Plugmystore since 2012
3
Why marketplaces?
- HIGH traffic brings HIGH visibility & sales- All inclusive commission- Localised customer experience- No SEO fees, no maintenance- Onboarding delay 14 days
-> Jump start your global expansion!
4
How to identify the right channels?
1. Get advices from locals2. Compare traffic (similarweb, compete, alexa)3. Visit the marketplace (!)4. Check for competitors5. Generalists or specialists
->http://theplugblog.com/index.php/2015/09/01/best-selling-e-commerce-marketplace-for-my-products/
5
The insider insights
6
France -> FragmentedGermany -> Amazon firstUK -> ChangingIT / ES -> Emerging
Social and mobile
7
- Marketplaces do marketing- Marketplaces are mobile friendly- Mobile in Europe is yet small
(24 bn / 2614bn in 2014 in UK)
Don’t pay it twice!
Seller account registration
3 types- open marketplaces (BIG players)- open marketplaces (small players)- Closed marketplaces
-> Beware of delays!
8
Today
Make it in Q4 2015 - BIGgest sales period!
9
Marketplace account registration
D-20
Approval Seller account Set-up
...
Key advices for your data
1 data / attribute!
10
SKU Weight Size
ABC 2kg 32x31x12cm
ABD 2400g 120x120mm
SKU Weight Unit Length Width Height Unit
ABC 2.00 Kg 32 31 12 cm
ABD 2400 g 120 120 mm
Key advices for your data
Standardise attributes!
11
SKU Color Title
ABC Sepia All stars
ABD Bottle green
Favida
SKU Color Title
ABC White Converse - All stars - Men shoes - White
ABD Green Adidas - Raptor - Running shoes - Green
Key advices for your data
Standardise attributes!
12
SKU Color Brand Name Product type Size Size system Features
ABC White Converse All stars Men shoes 10 UK Waterproof
ABE Black Apple Iphone 6 Smartphone 64Mb, retina, ...
Remember!Brand - Commercial name - Product type (be specific!) -
Color - Size - Optional commercial features
Today
Make it in Q4 2015 - BIGgest sales period!
13
Marketplace account registration
Data preparation(CSV or XLS)
Data quality& translation
D-14D-20 D-18
Banking requirements
Credit card -> Avoid debit cardsBank accounts -> Local currency
14
Translation
Translate- Product type- Color- Size- Commercial attributes- Keywords- Shop description and
Terms
Do not translate- Item descriptions(unless it contains usage instructions or in case of particularity / innovation)
-> Use bullet points (50 chars)
15
Logistics
- Shipping labels “door 2 door”- Drop-off shipping- Fulfillment services
-> Cost / delays
16
Integration
in a central interface.
17
All orders from all platforms
Today
Make it in Q4 2015 - BIGgest sales period!
18
Marketplace account registration
Data preparation(CSV or XLS)
Bank account registration& logistics
Data quality& translation Test Launch
Integration with existing
D0D-4D-7D-14D-20 D-18 D-16
Why to use a distribution platform?
- Marketplace account creation (+discounts!)- Simplify the data management- Stock level management (reservation)- Connect with your existing store- Connect with logistics
-> When?
19
Today
Make it in Q4 2015 - BIGgest sales period!
20
Marketplace account registration
Data preparation(CSV or XLS)
Bank account registration& logistics
Data quality& translation Test Launch
Integration with existing
D0D-4D-7D-14D-20 D-18 D-16D-19
Contact
Plugmystore.com
plugmystore.com/#getInTouch
21
Questions?
?
