Get Passionate About SEO

Get Passionate About SEOfor the Cleveland

American Marketing Association

October 1, 2012

Sage on Twitter: http://twitter.com/sagerock #sagerock Presentation available here: http://bit.ly/ama-seo

Let’s take a poll…


In the last week how many of you used the Yellow Pages to look up a

business?


In the last week how many of you called a business from an ad in the

newspaper?


In the last week how many of you called a business from an ad you saw

in a magazine?


In the last week how many of you bought something because you saw a

commercial on TV?


In the last week how many of you bought something because of an ad

you heard on the radio?


In the last week how many of you researched a business or product on

Google?


IMTS SEO Findings

What is seo?


Tags and titles are so 2004.


But I will say this…


Google Suggested Search.


Wireframe your site.


Search Engine OptimizationThrough CSU

October 10 & 17, 2012 8am-4pm

West Center


Tags / Titles and Wireframing are not passionate.


So then what is SEO?


It’s social. It’s content.

It’s giving a damn about your customers.

It’s about giving your customers what they want.

It’s about giving till it hurts.

It’s about love.

That’s the only way you can succeed with the search engines today.


Shitty content tied to shitty links you bought from India no longer

works.


SEO is about loving what you do and who you do it for so much that you will

give these people anything you possibly can.


What is a search engine?

It’s anything with a search bar.


Top 3 sites


YouTube Stats


Facebook Stats•955 million monthly active users at the end of June 2012.

552 million daily active users on average in June 2012.

543 million monthly active users who used Facebook mobile products in June 2012.


Google Stats


Where do we stand with SEO today?


Panda/Farmer — February 23, 2011

Affecting up to 12% of search results

Panda seemed to crack down on:•thin content•content farms•sites with high ad-to-content ratios.http://www.seomoz.org/google-algorithm-change


http://www.seomoz.org/google-algorithm-change

Penguin — April 24, 2012

Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.http://www.seomoz.org/google-algorithm-change


http://www.seomoz.org/google-algorithm-change

Panda 3.9.2 — September 18, 2012

Penguin 1.1 — May 25, 2012


SEO is now both easier and harder.


Quality content is the only game in town.


But the techniques for SEO are pretty simple.


Find your key phrases.


Make a list of the key phrases.


Write content with those key phrases.


One targeted key phrase per page.


Put your key phrase in your title and use it in your body copy.


Tada! You are now an SEO expert.


How do you do SEO effectively?


You have to be interesting. You have to be news worthy.

http://en.wikipedia.org/wiki/News_values



Sudden eventsNegativityUnexpectednessEasy to understandActions of an individualReferencing an elite personConflictCompetition

http://en.wikipedia.org/wiki/News_valuesSage on Twitter: http://twitter.com/sagerock #sagerock

Presentation available here: http://bit.ly/ama-seo


You have to connect with people.


Why?


Because people are only going to link to things that matter to them.


And links are how search engines determine if you are worth ranking for a

particular phrase.


And we know this about social:


Important profiles on Twitter matter and are monitored by Google and Bing.

Facebook fan pages are monitored and analyzed by Google and Bing.

The “firehose” of data at Twitter is monitored and analyzed by Google and Bing.

Private information on Facebook profiles are not indexed by Google.

Google states “we have no personal wall data from Facebook.”


Bing


Bing and Yelp


Google


Google Plus Local


So what is SEO?


It’s your culture.

It’s your values.

It’s your business.

It’s transparent you.

SEO is a mindset.It’s not a set of

techniques.


Business

Get Passionate About SEO