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Most SEOs didn’t set out to do SEO – they took a circuitous path to get the skills they’ve learned.
@ruthburr #MozCon
“3+ years SEO experience with medium to large sites/brands. Experience with (industry) websites a plus.
Bachelor’s degree in business, marketing, communications or other related subject preferred.”
@ruthburr #MozConUnfortunately, most SEO job descriptions look
more like this.
Build a Website!
@ruthburr #MozConA lot of SEO career advice boils down to “just
build a website!” which doesn’t always help you qualify for your dream job.
Job Description Translator
“Bachelor’s degree in
Marketing”
“Bachelor’s in something”
OR
“Know something about
marketing”@ruthburr #MozCon
Your Actual Resume
@ruthburr #MozConUse your resume and cover letter to address
where you don’t match up to the job description.
Special Skills: Agency-Side
@ruthburr #MozConBe sure to highlight non-SEO skills – at an agency, written and verbal communication and a cool head
under pressure can be more important than experience.
Special Skills: In-House Edition
@ruthburr #MozConIn-house, experience is more important because there might not be anyone to train you. The ability to get buy-
in and work a P&L are big pluses.
Your Online Resume
@ruthburr #MozCon
I KNOW he can get the job, but can
he do the job?
Hiring managers don’t actually care if you match the job description perfectly. They care if you can do the job.
Who ARE You?
@ruthburr #MozConIn addition to whatever you say about yourself, you
better believe I’m going to Google you.
@ruthburr #MozCon
Social media profiles(Yes, LinkedIn counts)
Buy your domain name (if you can)
Join communities
Don’t forget pictures!
@ruthburr #MozConChoose a brandable version of your name, or a
modifier, and use it everywhere to carve out your personal niche.
@ruthburr #MozCon
And Yeah, Build a Website
@ruthburr #MozConAnd yes, having a website is a great way to try out new techniques, and showcase your abilities to prospective
employers.
Write in the Wild
@ruthburr #MozConFind places where you can showcase your writing
ability in the wild – blogs, articles, etc.
Content Strategy and Design
@ruthburr #MozCon
Were you paying attention earlier?
Or were you on Twitter?
Your website should demonstrate some thought around content strategy, which you should have
learned earlier in the conference..
@ruthburr #MozCon
User intent
Local Search
Penguin AnalyticsAnchor
Text
Duplicate Content Panda Crawl Keyword
Research
Inbound Links
Page Speed
Mobile Search
Meta tags
Usability
Free Space!
And, you know, you should know SEO.
What Blogs Do You Read?
@ruthburr #MozConI will definitely ask what blogs you read. Where do you go to stay current?
How I Got My Job
@ruthburr #MozConI got my job because I met my current boss at MozCon 2013 and we became friends. By the time he was hiring
and I was looking for a job, we’d built trust.
Networking Doesn’t Have to Be Weird
@ruthburr #MozConNetworking is about making connections and
friendships to build trust. Over time, your network will get to know you & how great your work is.
THIS MAN IS NOT FAMOUS@ruthburr #MozCon
Don’t mob the keynote. Take that same time and build lasting connections with people who have more time to
talk. You’ll get more value out of it.
Stay in Touch
@ruthburr #MozConAfter the conference, make sure you keep track of your
new friends – stay in touch!.
Speaking of Which…
+RuthBurr
@ruthburr
http://www.linkedin.com/in/ruthburr
BigWing.com
@bigwingagency
Image Credits• Slide 2: Icons made by Freepik from www.flaticon.com licensed under CC BY 3.0• Slide 9: www.Quickmeme.com• Slide 13: Joe vs. the Volcano, Warner Bros. 1990• Slide 19: www.wpuniversity.com• Slide 26: Rudy Lopez Photography, Moz at SMX Advanced 2013• Slide 27: Moz February Adventures! By Moz on Facebook• All other images via Pixabay