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Part 1 of Peter Fisk's masterclass at LBFME in Dubai on 24 May 2011
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Genius Marketing
Peter Fisk
The 21st Century Toolkit
genius works
Dubai, May 2011
World changing
Game changing
genius works
Seeing things differently
Thinking different things
The 21st Century
Toolkit
Bold, brave
and brilliant
genius works
World changing
Game changing
Gaga
genius works
Touch genius
works
Provoke
theGeniusWorks.com genius works
Bilbao
theGeniusWorks.com genius works
Unusual genius
works
Surprise
theGeniusWorks.com genius works
Impact
theGeniusWorks.com genius works
Here’s to tHe crazy ones ...
The misfits. The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them,
quote them, disbelieve them,
glorify or vilify them.
About the only thing you can't do is
ignore them.
Because they change things.
“Times of turbulence are the most
exciting times ... because
everything changes”
theGeniusWorks.com genius
works
GE born in a
recession
1876
HP born in a
recession
1929
born in a
recession
1975
MTV born in a
recession
1981
born in a
recession
2001
iPod
Microsoft
theGeniusWorks.com genius
works
genius works
West East
theGeniusWorks.com genius works
Volume
West
Big
Business
Mass
Value
East
Small
Consumer
Niche
theGeniusWorks.com genius works
VUCA WORLD
genius works
Volatile
Uncertain
Complex
Ambiguous
genius works
Vibrant
UnREAL
Crazy
Astounding
genius works
Game Changing
genius works
genius works
Game Changing
genius works
GAME CHANGING
GAME CHANGING
genius works
GAME CHANGING
genius works
GAME CHANGING
genius works
GAME CHANGING
genius works
GAME CHANGING
genius works
genius works
GAME CHANGING
genius works
IDEAS WORLD
genius works
More Human
genius works
More INSPIRING
Source: Marketing Genius genius works
genius works
More EXPERIENTIAL
genius works
More AESTHETIC
genius works
More PERSONAL
genius works
OPPORTUNITY WORLD
genius works
E7 Nations
genius works
E7 Nations
Cities
genius works
E7 Nations
Cities Water
genius works
genius works
ARAVIND EYECARE
genius works
PATIENTS LIKE US
genius works
TESLA MOTORS
genius works
BETTER PLACE
genius works
ZIPCARS
genius works
CHANGING WORLD
CHANGING marketing
FROM PUSH ...
... To pull
RATAN TATA Dave Stewart Shigeru Miyamoto
Andrea Jung John Maeda Lady Gaga
Reid Hoffman Jack Ma Sergio Marchionne
Steffi GERMANOTTA
DAVE STEWART
FROM us ...
... To them
PROMOTION
Customers
BRANDS
PRODUCTS
PRICE
RELATIONSHIPS
PLACE
theGeniusWorks.com
PROMOTION
Customers
BRANDS
PRODUCTS
PRICE
Engagement
Participants
Ideas
ENABLERS
Context
RELATIONSHIPS
PLACE
COMMUNITIES
PARTNERS
theGeniusWorks.com
Creative Genius … the essential innovation
guide for market visionaries, border crossers
and game changers … by Peter Fisk
New ideas, downloads, blog and videos
www.theGeniusWorks.com
Email [email protected]
Twitter @geniusworks
genius works
inno.lab… the accelerated innovation
process, to stretch your thinking, focus
your action, and inspire your people