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2012 Invent Your Future Webinar Series
September 18, 2012 12:00 – 1:00 pm PDT
Presenter: Gina Amaro Rudan
Note: this webinar is being recorded and will be available for playback from the IYF website.
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Marketing Your Genius
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Presenter: Gina Amaro Rudan
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• Founder/President, Genuine Insights, Inc., a professional development company
• Speaker for TEDGlobal 2010 and
TEDxMIA, LinkedIn, Merck and other organizations
• Author, Practical Genius: The Real Smarts You Need to Get Your Talents and Passions Working for You
• Guest lecturer, trainer, strategist
© 2012 Invent Your Future Enterprises www.inventyourfuture.com #IYFchat
MARKETING YOUR GENIUS
Gina A. Rudan
Author of Practical Genius
7
“Carpenters bend wood.
Fletchers bend arrows.
Wise men fashion themselves.” - Buddha
Learning Agenda
1. Marketing Genius
2. Attract
3. Engage
4. Grow
5. Q & A
Marketing Represents a promise, an internalized sum of all
impressions received by clients and your audience resulting in a distinctive position in
their minds eye.
The Practical Genius Model to Consider
THE Professional is always Personal Market the WHOLE YOU
What is
your Paradox?
• Integrate and exude the opposing forces within yourself
1
• Market the Whole, original fully realized you 2
• Boldly represent the elegant contradictions within yourself
3
P is for Paradox
Case Study: Barbara De Vries Plastic is Forever!
Time Spent
You
r p
erso
nal
mar
keti
ng
effo
rts
Attract.
Your
Audience
Grow.
Achieve Mastery
Attract. Engage. Grow.
Engage.
Create Experiences
Who is your Audience?
ATTRACT. DATE YOUR AUDIENCE
• Like attracts like
• It all begins and ends with your
intentions. • Golden rule is to always serve
needs and aspirations
• Lead from the heart, and your audience will follow
• Create experiences
“Experience is knowledge and
everything else is information.”
Shelly Baer: Case Study Raw Beauty Project
Attract. • Don’t just talk the talk, create a
movement around the message with your audience leading the way.
IMAGE MATTERS In just five seconds people begin
to make presumptions about you based on your appearance Your style is a reflection of your
work style If your style is dated the audience
might assume that your ideas are dated too The right image can convey your
credibility, confidence, professionalism and expertise
ENGAGE.
Market the Super Woman You!
ERA OF STORY TELLING
Expressing your Genius
• Cultivate the art of telling your story. Be both the editor and a listener.
• Marry your authentic narrative to the themes of your aspirations and the language of your strongest assets, both soft and hard.
• Visual tools help create understanding. Play with those tools.
28
Inexpensive ways to ENGAGE your Audience
• Volunteering • Blogging • Publish articles • Produce Videos • Radio / TV • Teach a class • Write an OP-Ed • Conferences • Be a panelist • Write a Column • Chair a Conference
Nancy Conrad: Case Study
GROW.
Kinds of Relationships
Yodas
Ambassadors
Fatbrains
Tribe
How best to Go After Growth “Develop your visibility and mind share with the particular audience you seek by investing all of your genius assets in the relationships that stimulate your own growth.”
33
It Matters as Much as you Think
GET Social! • Create value in the Social Era
• Do your research
• Identify which sites are most popular with your audience. Are they spending time on Facebook or on Twitter? Are there any popular forums or blogs they tend to visit and comment on?
• All the major social media websites have search tools that allow you to search on your keywords to find users and groups talking about the things you're interested in.
• Make a list of the places where you find the greatest representation of your target market – and then you're ready to get started.
• Create an interesting, memorable profile
35
Last Minute Reminders
Know what you want
Be able to articulate what you do and more importantly what you love
Practice your 2 Min Drill
Have a blog / website / and enhance your online presence
Be consistent with your brand
Create alliances
More than one resume
Marketing Mentors Help
Identify Networking
opportunities
Enhance or Update your
style
Create a Mantra for yourself
STAY IN TOUCH!
ginarudan
GENUINEINSIGHTS.COM
PRACTICALGENIUS.COM
TIME FOR Q & A
Continue the Conversation
© 2012 Invent Your Future Enterprises www.inventyourfuture.com
Go to the “Marketing Your Genius” webinar page on www.inventyourfuture.com for:
• Gina’s slide presentation • Discussion questions • Additional resources
#IYFchat
Discussion Questions
© 2012 Invent Your Future Enterprises www.inventyourfuture.com #IYFchat
Why is it important to market yourself?
What are your personal marketing goals and aspirations?
Describe how you are perceived today across your organization.
What attributes, adjectives and descriptors are used when thinking of your identity?
What would you like the perception to be?
Where is the gap between how you see yourself and how others see you?
Define the ingredients (hard and soft assets) that contribute to your Practical Genius.
What are some ways to attract your target audience into your life?
How best can you engage your audience in terms of leveraging your assets?
Additional Resources
© 2012 Invent Your Future Enterprises www.inventyourfuture.com #IYFchat
Personal branding websites: www.reachcc.com www.personalbrandingblog.com Personal branding books on Gina’s shelf: Me 2.0: Build a Powerful Brand to Achieve Career Success - by Dan Schawbel Career Distinction: Stand Out by Building Your Brand - by William Arruda & Kirsten Dixson The Brand You 50: Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion! - by Tom Peters U R a Brand! How Smart People Brand Themselves for Business Success - by Catherine Kaputa You Are The Message; Getting What You Want by Being Who You Are - by Roger Ailes Being Me: A Guide to Branding Myself Everyday - by Amira Shiraz Top 100 Websites for Women: www.forbes.com/2011/06/23/100-best-web-sites-for-women-blogs-2011.html
Announcements
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The next webinar will occur in November.
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© 2012 Invent Your Future Enterprises www.inventyourfuture.com
The webinar series is produced by Invent Your Future Enterprises, a professional development company that specializes in the retention, development and acceleration of women leaders.
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