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Generation Y Meet your new customer employee Jeroen Derynck - The thinking ape [email protected] 1

Generation Y and the new way of working

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Page 1: Generation Y and the new way of working

Generation Y

Meet your new customer employee

Jeroen Derynck - The thinking ape

[email protected]

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Page 2: Generation Y and the new way of working

the new way of working

• (Collaboration) Technology

•Workplace

•Conversation

•Culture

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(collaboration) techology

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Enterprise 2.0

An effective ecosystem of social and mobile technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities.

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WEB 2.0 in the enterprise

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Email... the falling star

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Convergence

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How responsive is your organization?

"It is not the strongest of the species that survives, nor the most intelligent, but rather the one most responsive to change convergence"

(C. Darwin)

On the Origin of Species24/11/1859

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Generation Y

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This is your future worker

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They want “Tronics”

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Your next customer... is your next employee

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They are mobile

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Social....

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Get a (second) life...

Virtual relationships are not sustainable

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Generation Yand beyond

Desiring the freedom and flexibility of virtual offices, many millennials also want to forego inflexible long hours and

spend time outside of work focusing

on their personal lives.

... this is certainly a cross-generational concern, but

millennials are more vocal about demanding flexibility in the workplace. There is a shift in the workplace that de-emphasizes face-time in the office and puts the focus on

completing assignments and getting the job done without being tied to specific hours.

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Start to see the similarities?

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Their office

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fostering creativity

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Workplace

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The 2020 workplace

An organizational environment that provides an intensely personalized, social experience to attract, develop, and engage employees across all generations and geographies

The 2020 Workplace: How Innovative Companies … by Jeanne C. Meister, Karie Willyerd

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The office turns into a HIVE...

Agility, anonymity and access become key themes. Workers become highly mobile, and work comes to us, with technology providing the virtual connectivity that teams need to collaborate and co-ordinate. A mixture of synchronous and asynchronous communication tools enable collaboration on projects, and access to shared knowledge.

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The Workplace Swarming

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The Workplace Communities

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TBWA Hakuhodo OfficesTokyo

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Selgas Cano Architecture Office by Iwan Baan 1Madrid

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Penthouse Office Benthem Crouwel Architects 3Rotterdam

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Manchester Square Interior by SHHLondon

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Long Barn Studio Nicolas Tye ArchitectsCentral England

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White Mountain Office by Albert France Lanord Architects

Stockholm (30 meters below the surface)

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Culture

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Culture & collaboration

A culture of openness = the ease of talking to anyone within the organization, the regularity of cooperation between units within the organization, and the accessibility of persons to those in other departments.

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Culture... eats you raw for breakfast

A culture of openness contributes to collaboration quality, more than twice the impact of a structure of decentralization or the use of collaborative technology in strategy implementation. It accounts for more than five times the impact of the breadth of collaboration in strategic planning ....more than seven times the impact of the use of collaboration technology for strategic planning.

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Collaboration drives performance

Collaboration counts for 36% of overall business performance

research paper Meetings around the world:

the impact of collaboration on Business Performance (Gofus et. al., 2006)

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knowledge is an asset

“So the flow of information is changing us at a far deeper level than we realize. Knowledge was once power. Now it’s becoming freedom. If knowledge were power we’d have good cause to be secretive. But secrecy isn’t only becoming impossible. It’s proving dysfunctional as well. We begin to see how much better our decisions are when we work together, openly”

(Lienhard, 1997)

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Information society

the ratio of knowledge workers has substantially increased and now constitutes almost 75 percent of the workforce in industrialized countries.

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Conversation

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The new way of working has always been out here....

A powerful global conversation has

begun. Through the Internet, people

are discovering and inventing new

ways to share relevant knowledge with

blinding speed. As a direct result,

markets are getting smarter— and

getting smarter faster than most

companies.

The Cluetrain Manifesto - 1999 The end of business as usual www.cluetrain.com

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the new way of working

•Technology

•Workplace

•Culture

•Conversation

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Page 46: Generation Y and the new way of working

their new way of working

•Technology

•Workplace

•Culture

•Conversation

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Digital Divide

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RTFM

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Page 49: Generation Y and the new way of working

How responsive are you?

"It is not the strongest of the species that survives, nor the most intelligent, but rather the one most responsive to change"

(C. Darwin)

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Thank you

+32 476 96 17 49 +31 6 10 42 36 33

[email protected]

www.linkedin.com/in/thinkingape

http://twitter.com/thethinkingape

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