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WoodWorksGrowing the US Non-residential Market for Wood
Dwight Yochim, RPFNational Director
1. Background
2. Three Years in Review
3. Strategy Going Forward
4. Relevance of (and to) FPS
Agenda
Incorporated in December 2006
WPC Board
Background to WoodWorks
1. Focused but broad based initiative
2. Agreement to consider wood in a project
3. Tech support from design through construction
4. Broaden awareness by celebrating success
Three Pilot Regions
12
3
Key Hurdles
Education Events
Technical Support
Earned Media
WPC Board Conclusion:
WoodWorks has demonstrated meaningful results and sufficient potential such that the program should not only be continued but expanded.
Three Years in Review
Report Cards
Conversions through 2010/11
Overall Satisfaction
Market Share Gains
Corporate Conversions
A major fast food chain
Building Systems – El Dorado
• First Commercial CLT Structure in US
• Utilized RISA software to design the structure
CLT
3. Strategy Going Forward
1. Maintain proven strategies but:
• Broaden to all of USA
• Help carry industry green message
2. Pursue multiple building conversions:
• Corporate / franchise
• Building type (schools, mid-rise)
• Building systems (CLT, tall walls)
3. Strategy Going Forward
Non-res Market Size
Potential Market Gains (2010)
High Level Research Overview
NonNon--residential Construction residential Construction --Actual and ForecastActual and ForecastFour Stories or LessFour Stories or Less
Volume and Market Share Goals
Volume and Market Share Goals
Original Pilot Regions
California
North Central
Southeast
Metropolitan Statistical AreasExisting MSAs (16%)
Top 3 New MSAs (18%)
Secondary MSAs (19%)
2%
1%
5%
10%
1%
3%
4%
2%
4%
3%
2% 6%
4%
3%
3%
West
Central
East
WoodWorks and FPS
WoodWorks and FPS
WoodWorks Examples
• Cost calculator• Forest growth
calculator• Presentations• Carbon
calculator
Excellent Publication
Marketing – Cost Calculator
Marketing – Forest Growth Calc.
Richmond Olympic Oval
Carbon and Forest Renewability
Presentations – Jim Bowyer
Sustainable Forestry
Carbon Calculator
Other Areas of Synergies
Speaking opportunitiesInformation exchangesConnections to experts - YOU
Questions ?