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The Gatlinburg Department of Tourism would like to introduce to you the new Email Marketing Co-Op Program that has been created to help you reach potential visitors who have specifically requested information about vacationing in Gatlinburg.This comprehensive program will help you position your destination, attraction, or business to the audience that is most likely to walk through your door.
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2011/2012 Email Co-Op ProgramGatlinburg Department of Tourism
1Wednesday, June 22, 2011
Email Marketing Program
The Gatlinburg Department of Tourism would like to introduce to you the new Email Marketing Co-Op Program that has been created to help you reach potential visitors who have specifically requested information about vacationing in Gatlinburg.
This comprehensive program will help you position your destination, attraction, or business to the audience that is most likely to walk through your door.
Gatlinburg Co-Op Program - EMAIL
2Wednesday, June 22, 2011
About Our Database
Our database is over 260,000 email addresses strong. Almost 120,000 of those leads where collected last year, and another 120,000 will be collected in this (2011-2012) fiscal year.
We have removed our least active email addresses this year to make sure your destination is in front of the most active and highest quality leads.
All of the individuals in our database requested that Gatlinburg communicate with them via email about events and attractions in Gatlinburg, TN.
They live primarily within a 250-mile driving distance to Gatlinburg.
Many have shared their specific interests, such as lodging types and amenities; attractions, kids; nature,sports and outdoors; arts and cultural; entertainment and special events; shopping; dining; wedding/marriage; and transportation.
Gatlinburg Co-Op Program - EMAIL
3Wednesday, June 22, 2011
Measurement and Tracking
To help measure the effectiveness of your placement, we will provide you with a report for each email campaign, including:
■ Number of emails sent
■ Open Rate(% of people who opened the email)
■ Click Through Rate(% of people who clicked a link)
■ Which links they clicked
The open rate and click through rate will help you measure the effectiveness of each email campaign.
Gatlinburg Co-Op Program - EMAIL
4Wednesday, June 22, 2011
Tennessee Co-Op Program - EMAIL
Every article and navigation link is for sale in this eNewsletter, which delivers the second Wednesday in July, August, September, October, November and December.
■ (a) Premium Article■ 330-by-190-pixel image with paragraph
■ Roughly a 4.5” X 2.5” area
■ 350 - 450 characters
■ $600
■ Receive over 35,000 impressions and as many as 1,000 - 2,000+ click throughs to your website!
■ (b) Sponsored Article 1■ 121-by-87-pixel image with paragraph
■ Roughly at a 1.7” X 1.2” area
■ 300 - 350 characters
■ Receive over 35,000 impressions and as many as 700 - 2,000+ click throughs to your website!
Co-Op eNewsletter
a
b
Gatlinburg Co-Op Program - EMAIL
5Wednesday, June 22, 2011
(c) Sponsored Article 2■ 121-by-87-pixel image with paragraph
■ Roughly at a 1.7” X 1.2” area
■ 300 - 350 characters
■ $400
■ Receive over 35,000 impressions and as many as 700 - 2,000+ click throughs to your website!
(d) Sponsored Article 3■ 121-by-87-pixel image with paragraph
■ Roughly at a 1.7” X 1.2” area
■ 300 - 350 characters
■ $300
■ Receive over 35,000 impressions and as many as 600 - 2,000+ click throughs to your website!
Gatlinburg Co-Op Program - EMAIL
c
d
Co-Op eNewsletter
6Wednesday, June 22, 2011
Receive over 35,000 impressions and as many as 200 - 700 click throughs to your website for only $125!
(e) Text Link 1 ■ $125
■ Your business name
(f) Text Link 2 ■ $125
■ Your business name
(g) Text Link 3 ■ $125
■ Your business name
(h) Text Link 4 ■ $125
■ Your business name
ge f h
Gatlinburg Co-Op Program - EMAIL
Co-Op eNewsletter
7Wednesday, June 22, 2011
Amazing BenefitsGatlinburg has already acquired the list of qualified prospects.
Paramore, Gatlinburg’s digital agency, will create your placement, or we can use one you’ve created on your own.
Gatlinburg pays for the cost of getting your message to the subscribers - a savings of $500 - $1200 per email!
There are no monthly minimums. Paramore will help create and manage the media buy. Gatlinburg will be your billing contact.
Gatlinburg Co-Op Program - EMAIL
Join These Participants!
8Wednesday, June 22, 2011
Sign Me Up
Fax to: (xxx) xxx-xxxx or Email to ([email protected])
Your Name
Your Contact Information and Date
Requested Email Co-Op Month(s) Requested Email Co-Op Placement(s)
July, 2011 a b c d e f g h
August, 2011 a b c d e f g h
September, 2011 a b c d e f g h
October, 2011 a b c d e f g h
November, 2011 a b c d e f g h
9Wednesday, June 22, 2011
