In

The Global Game AcceleratorMSC Malaysia Creative Industry Dialogue Q2 2015

MENTORS1:1 meetings withover 70 mentors

SEMINARSBusiness behind

the games

PLAYTEST DAYSdifferent groupstwice a month

BOARD MEETINGSevery second week

to keep track

PITCH DAYSEvery week until

Demo Days

DEMO DAYS1 local, 1

regional, 1 international

INVESTMENT

PROG

RAM

FOLLOW-UP SUPPORT

•3 month program

THE ACCELERATORSolicit applications using online portal

7-10 teams selected

CURRENT PORTFOLIO

27 studios in portfolio,

100%

of them still operating

• 67 countries in applications• 16 countries in portfolio•79% mobile games• 85% studios making revenue• 85% studios launched original IP• 37% signed publishers/investors• 134 full time jobs

FUND IN ESTONIA 2012-2014

NEW MALAYSIA PROGRAMS 2015-2017

Launch fall 2015 in KL

THE PAST

400+ applications67 countries

4 Programs

28 Total Teams in Portfolio

MENTOR NETWORKfrom companies collectively worth over $100

billion

MENTORINGThe teams get the benefit of the Mentor’s time through seminars and one-one-ones

ONE-ON-ONE Spending time one-on-one with each team

answering questions and giving tailored advice

LIVELY DISCUSSIONEach team has difficult decisions to make

on strategy

KEY QUESTIONSPublishers• Does not take

equity• Takes share of

revenue• Focus on one

game• Success

measured by game performance

Investors• Takes equity

percentage• Provides capital

for development• Emphasis on

portfolio• Success

measured on company performance

PITCHINGKey element in a team’s success – learning

to pitch to an audience

PITCHINGNervewracking for the teams to be put in

front of Publishers and Investors

• 3 minutes, 10 slides approx

• 15 second: The Party Pitch

• Practice, practice, practice…

• Decide what you want: investment vs. publishing

PITCHING PRACTICE

Be Bold

Be Clear

Be Memorable

PITCHING MANTRA

THE BENEFITS

Pitch

FeedbackPositioning

Goals

Video is the New Powerpoint

PITCHING STYLE

PLAYTESTINGTeams get time with their potential audience gaining valuable feedback

PLAYTESTINGParticipants are encouraged to be honest

and brutal in critiquing the games

INSTRUCTIONAL TRIPSVisits to local developers to get an inside look at a successful developer e.g. Rovio

DEMO DAYSEnd of the Program going on the road to

Pitch Tallinn, Helsinki, Malmo and San Francisco

ALUMNI SITE

PORTFOLIO SITE

• monthly reporting

• intros to publishers• support with closing deals

• weekly webinars with mentors

ACTIVITIES-OTHER

KEY ACHIEVEMENTSSome KPIs from the Estonia Fund 2012-2014

27 studios in portfolio,

100%

of them still operating

• 67 countries in applications• 16 countries in portfolio•79% mobile games• 85% studios making revenue• 85% studios launched original IP• 37% signed publishers/investors• 134 full time jobs• >€1.5m in follow up investment