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GAME ON! How wearable fitness tech is changing employee health & wellness Shawn LaVana Virgin Pulse
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PLANET PROFIT PEOPLE
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Drive
DEPLETE RESOURCES
SWEAT THE ASSETS • Efficiency at all costs • Do more with less • Tyranny of immediacy • Work more • Work harder • Always on 24/7 • Top down
Drive Focus
Energy
PRIMARY STRATEGIES DEPLETE RESOURCES
PERSONAL/CORPORATE
RESOURCES
LIVE BEYOND CAPACITY
• Skip Exercise • Poor EaLng • Rob Sleep • MulL-‐Task • Focus on Problems • Less Learning • Financial Instabiilty • Poor RelaLonships • No community support
PERSONAL STRATEGIES THAT BACKFIRE
CORPORATE STRATEGIES THAT BACKFIRE
TECHNOLOGY IS INVADING OUR PERSONAL SPACE.
FOR COMPANIES TO BE AT THEIR BEST, THEIR EMPLOYEES
MUST BE AT THEIR BEST.
FOR EMPLOYEES TO BE AT THEIR BEST, THEY MUST TAKE CARE OF THEMSELVES.
HAPPIER
& MORE OPTIMISTIC REDUCES: STRESS ANXIETY DEPRESSION
INCREASES: DETERMINATION CREATIVITY PLASTICITY
CONTROL
LOWER RISK 0F
DISEASE
INJURIES
DAILY
LONGEVITY
FEWER
ENERGY
WEIGHT IMPROVED BRAIN
FUNCTION
EXECUTIVE FUNCTION
ATTENTION CONTROL
TASK ORIENTATION
REACTION TIME
Drive Focus
Energy
DAILY HEALTHY BEHAVIORS EXPAND RESOURCES
DRIVE
FOCUS
ENERGY
A 10-‐ to 40-‐minute burst of exercise leads to an immediate boost in
concentraOon and mental focus. Source: Bri+sh Medicine Journal
People who exercise during the workday are 23% more producOve than on days
when they don't exercise. Source: Interna+onal Journal of Workplace
Health Management Researchers from the Penn State
University found in their study that the more physically acOve people reported greater general feelings of
excitement and enthusiasm, compared with less physically
acOve people. Source: Journal of Sport &
Exercise Psychology
Poor nutriOon is associated with cogniOve decline. Hyperglycemia and
hypertriglyceridemia cause cogniOve impairment. There are increasing data to support
The intake of five fruits and vegetables or selected vitamins may be useful for idenOfying
the oxidaOve stress and inflammaOon involved in the genesis of cardiometabolic diseases (heart
the role of nutriOon in maintaining cogniOon. Source: Morley, J. (2014).
"Cogni+on and nutri+on." Curr Opin Clin Nutr Metab Care 17(1): 1-‐4.
disease, diabetes) and for moOvaOng at-‐risk paOents for changing dietary habits. Source: FolcheR, L.,
Monfort-‐Pires, M., de Barros, CR., Mar+ni, LA., Ferreira, SR. (2014).
People with an insufficient amount of sleep are more likely to suffer from hypertension, diabetes, depression, and even cancer. Source: Ins+tute of Medicine. Sleep Disorders and Sleep Depriva+on: An Unmet Public Health Problem. Washington,
DC: The Na+onal Academies Press; 2006
Employees suffering from
sleep disrupOons have less energy, poorer cogniOve funcOon, less producOvity at work and home, and have decreased
ability to cope with stress. Source: Turgiss, Dr. Jennifer.
Asleep On the Job: The Causes and Consequences of Employees’
Disrupted Sleep and How Employers Can Help. Virgin Pulse. 2014.
Social support increases happiness, saOsfacOon with life and decreases loneliness. Source:
McAuley, E., Blissmer, B., Marquez, DX., Jerome, GJ., Kramer, AF., Katula, J. (2000). "Social rela+ons, physical ac+vity, and well-‐being in older adults." Prev Med 31(5): 608-‐617.
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CONSUMER WEARABLES / DEVICES IS ALREADY A $14B GLOBAL MARKET
(FORECASTED TO BE $70B BY 2024)
OVER 100,000 CONSUMER HEALTH & FITNESS APPS
OVER 1.5 BILLION
DOWNLOADS PER YEAR
22% INCREASE IN
EFFECTIVENESS WHEN FITNESS
GOAL IS PURSUED IN CONCERT WITH
TECH
52% CONSUMERS AWARE OF WEARABLE FITNESS DEVICES
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1 in 3 CONSUMERS LIKELY TO BUY A WEARABLE
FITNESS DEVICE
DEVICES: NOT JUST FOR FITNESS FANATICS
“Because they are designed to be worn close to the body, [wearable devices are] ideal for
monitoring our vital signs and health. They'll track how acOve we are, our sleep quality, and
how many steps we take during the day.
Consumers of all sorts — fitness buffs, dieters, and the elderly — will come to rely on them.”
“
The Business Insider July 2013
ENABLE TRACKING
INCREASE BEHAVIOR ADOPTION
INCREASED ACTIVITY
VALIDATED DATA
1
2
3
4
WHY USE A DEVICE?
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Gamifying
Engagement
PROGRESS TRACKING
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FEEDBACK
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RECOGNITION AND REWARDS
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REMINDERS
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SOCIAL
THANK YOU!
FACEBOOK facebook.com/VirginPulse TWITTER @VirginPulse twiYer.com/VirginPulse LINKEDIN linkedin.com/company/virgin-‐pulse BLOG theuprisingblog.com
WEB VirginPulse.com
Shawn LaVana Virgin Pulse