Market Share

Acquire Talent

Retain Talent

Servicization

Subscription Plan

OpternativeVisionary

Copyright © 2012 Deloitte Development LLC. All rights reserved.

Twenty20 Subscription Program

2015 2016 2017 2018 2019 2020

Adoption Rate

Bear 0% 0% 0% 0.50% 0.75% 1.50%

Base 0% 0.50% 0.75% 1.50% 3% 5%

Bull 0% 1% 3% 5% 8% 13%

Number of Customers (mn) 2.35 2.40 2.44 2.49 2.54 2.59

Total Sub. Customers Bear (mn) 0.00 0.00 0.00 0.01 0.02 0.04

Total Sub. Customers Base (mn) 0.00 0.01 0.02 0.04 0.08 0.13

Total Sub. Customers Bull (mn) 0.00 0.02 0.07 0.12 0.20 0.32

Sub. Revenues Bear (mn) 0.00 0.00 0.00 2.49 3.82 7.78

Sub. Revenues Base (mn) 0.00 2.40 3.67 7.48 15.26 25.95

Sub. Revenues Bull (mn) 0.00 4.79 14.67 24.94 40.70 64.86

Additional Glasses Purchase

Bear 40% 40% 40% 40% 40% 40%

Base 50% 50% 50% 50% 50% 50%

Bull 60% 60% 60% 60% 60% 60%

Additional Revenue (mn)

Bear 0.00 0.00 0.00 1.26 1.93 3.94

Base 0.00 1.52 2.32 4.73 9.65 16.41

Bull 0.00 3.64 11.13 18.93 30.89 49.23

Total Program Revenue (mn)

Bear 0.00 0.00 0.00 3.76 5.75 11.72

Base 0.00 3.91 5.99 12.21 24.92 42.36

Bull 0.00 8.43 25.80 43.87 71.59 114.10

Opternative and E-Commerce

2015 2016 2017 2018 2019 2020

Adoption Rate

0% 0% 0% 1.25% 2.50% 5.00%

0% 0.50% 1.50% 3.00% 7% 10%

0% 1% 3% 6% 10% 15%

Brick and Mortar Rev. (mn) 595.00 595.00 595.00 595.00 595.00 595.00

Online Rev. (mn)

Bear 0.00 0.00 0.00 7.44 14.88 29.75

Base 0.00 2.98 8.93 17.85 41.65 59.50

Bull 0.00 5.95 17.85 35.70 59.50 89.25

Twenty20 Visionary Program

2015 2016 2017 2018 2019 2020

Market Size (mn) 540.00 545.40 550.85 556.36 561.93 567.55

Market Pentration

Bear 0.0% 0.0% 0.0% 0.0% 1.0% 3.0%

Base 0.0% 0.0% 0.0% 1.0% 2.5% 5.0%

Bull 0.0% 0.0% 0.0% 5.0% 8.0% 10.0%

Revenues (mn)

0.00 0.00 0.00 0.00 5.62 17.03

0.00 0.00 0.00 5.56 14.05 28.38

0.00 0.00 0.00 27.82 44.95 56.75

Combined Revenues (mn)

Bear 0.00 0.00 0.00 11.19 26.24 58.50 10%

Base 0.00 6.89 14.91 35.63 80.61 130.23 22%

Bull 0.00 14.38 43.65 107.38 176.04 260.10 44%

Visionary Margin Calculations

per 2500 glasses

Freight Cost (40ftx14ftx8ft & 600Km) $1,000

Inspection Labor ($15/hr & 3.5 glasses/m) $180

Packaging Material Cost $750

Packaging Labor $180

Energy and Machinery Maintenance $2,500

Revenue $50,000

Costs $4,610

Profits $45,390

Gross Margin 91%

Store Credit Margin Calculations

Price $235

Cost $14

Store Credit $20

Margin 94%

Store Credit Margin 86%

Major Points Major PointsMajor Points

Major Points Major PointsMajor Points

Fact SheetRelease date: Winter 2014-2015

Price: $30 for prescription; Free to take exam

Time of Exam: 20 mins

Time to Receive Prescription: 24 hours for Optometrist-approved prescription

Accuracy: Performs equally with traditional phoropter

Integration: Service allows for easy integration with online and offline channels. Provides consistent omni-

channel user experience

Test Taking Methods: Phone and Computer, or Computer and Proctor