FY15 OVERVIEW GLOBAL TRANSLATIONS€¦ · 221 New final assets in language creation 203 Translation Jobs executed/Quarter (Average) ... FY15-OCT FY15-NOV FY15-DEC FY15-JAN FY15-FEB

© 2015 Avaya Inc. All rights reserved.

Victoria Parra

Q1-FY2016

FY15 OVERVIEW

GLOBAL TRANSLATIONS


FY15 TRANSLATIONS OVERVIEW

INDEX

Global Support Overview

• Translations Team Results

• Going Global – What we did for Alignment

• General Metrics

• Languages in the World

Field Marketing Support Overview

• How were FMM Supported?

• AI Overview

• EU Overview

• GGM Overview

• APAC Overview


TRANSLATIONS TEAM RESULTS*

$12.322 Saved on Translations Design executed in-house

812 Translation Jobs executed*

782 Translation Jobs funded

591 Copies in language creation

221 New final assets in language creation

203 Translation Jobs executed/Quarter (Average)

199 Jobs formatted in-house

68 Translation Jobs exectued/Month (Average)

14 Translated Languages

8 Avaya Areas Supported

2 Unified Processes

*including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.

GLOBAL SUPPORT OVERVIEW



WHAT WE DID? GLOBAL ALIGNMENT

812 TOTAL TRANSLATION JOBS EXECUTED IN FY15 68 TRANSLATION JOBS EXECUTED/MONTH (Average)


Regional Processes ->

Global Unification

Reports Simplification

1 2

Reports Unification

Storage Unification

3 4



HOW MANY JOBS/MONTH?

812 TOTAL TRANSLATION JOBS EXECUTED IN FY15 68 TRANSLATION JOBS EXECUTED/MONTH (Average)


9%

5%

13%

3% 4% 6%

7%

20% 21%

3%

5% 5%

FY15-OCT FY15-NOV FY15-DEC FY15-JAN FY15-FEB FY15-MAR FY15-APR FY15-MAY FY15-JUN FY15-JUL FY15-AUG FY15-SEP

FY15 - Accepted Jobs (%)


HOW MANY JOBS/ QUARTER?

203 TRANSLATION JOBS EXECUTED/QUARTER (Average) Q3 SAW 48% OF TRANSLATION JOBS EXECUTION



27%

12%

48%

13%

FY15-Q1 FY15-Q2 FY15-Q3 FY15-Q4




TOP 10 MOST SPOKEN LANGUAGES

http://www.infoplease.com/ipa/A0775272.html

https://www.washingtonpost.com/news/worldviews/wp/2015/04/23/the-worlds-languages-in-7-maps-and-charts/



LANGUAGES/ AREA



TRANSLATION POTENTIAL/THEATER

WE CAN GROUP LANGUAGES INTO LOCALIZABLE AND NOT-LOCALIZABLE CATEGORIES. THE FIRST ONES CAN EXTEND THE ORIGINAL TRANSLATION POTENTIAL ALLOWING THE

TRANSLATION TO BE LOCALIZED TO SERVE A NEW REGION. *including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations.

LG LG/ MAIN THEATER LOCALIZABLE INTO

LG EXTENDED THEATER COVERAGE

EN-US APLICABLE INTO ALL THEATERS

LOC

ALI

ZAB

LE

ES-XL AI ES-EU AI/EU

PT-BR AI PT AI/EU

FR EU FR-CA AI/EU

FR-CA AI FR AI/EU

ES EU ES-XL AI/EU

zh-CN GGM zh-TW GGM (x2)

NO

T LO

CA

LIZA

BLE

JA APAC

DE EU

RU GGM

IT EU

KO APAC

AR-SA GGM

PL EU



HOW MANY JOBS/LANGUAGE?

SPANISH (LATAM), PORTUGUESE (BRASIL) , SIMP. CHINESE & FRENCH (FRANCE) WERE THE TOP 4 LANGUAGES INTO WHICH MORE MATERIALS WERE TRANSLATED WITH

150, 142, 90 & 72 REQUESTS ACCORDINGLY. *including MCS-funded Jobs/Only-Supported Jobs/In-house Translated Jobs/ Transcript Jobs. Not including Localized Translations. Graph shows translations coming from any source language

#1 #6 #2

# Ranking (Most Spoken

Language WW) – Ref Slide 6

Localizable LG – Ref.

Slide 8

18% 17%

11%

9% 8% 8% 8% 7% 7%

3% 2% 1%

ES-XL PT-BR zh-CN FR JA DE RU IT KO FR-CA ES EN-US


Some FR-CAN and ES Jobs were adapted (not

requested and do not appear on this graphs)



HOW MANY JOBS/ ASSET TYPE?

115 WEBSITE COPIES, 114 FACT SHEETS, 103 EMAILS COPIES, 152 ASSETS RELATE TO CAMPAIGN COLLATERALS (Emails, LP, TYP, Sorround Assets)


Other Translated Asset Types (<20 requests): Guide, Boilerplate, Newsletter, Infographic, Case Study, E-book, Presentation, Video Script, Email Header, Press Release, Brochure, Poster, Video Transcript, Campaign Kit, Letter, Registration Page, Announcement, Article, PPT Transcript, Registration Form, Video Transcript & Translation

Website Fact Sheet EmailCampaignCollateral

Email/Landing Page/TY

Page

CampaignCollaterals/Email/LandingPage/TYP

age

GeneralDocument/

OtherWhitepaper Blog

SocialMedia

NewsletterPMC

AbstractPress

ReleaseGuide Boilerplate Brochure Infographic

VideoScript

Case Study E-bookPresentatio

nEmail

Header

% 14% 14% 13% 7% 6% 5% 5% 5% 3% 3% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1%

0%

2%

4%

6%

8%

10%

12%

14%

16%




HOW MANY JOBS/ SOLUTION?

26% OF TRANSLATION JOBS RELATE TO NETWORKING PORTFOLIO 18% OF TRANSLATION JOBS RELATE TO MIDMARKET PORTFOLIO


26%

18% 17%

14% 13% 11%

2% 0%

Networking Midmarket Corporate CustomerEngagement

All Solutions Team Engagement Services Cloud




HOW MANY JOBS/ AVAYA AREA?

50% OF TRANSLATIONS JOBS WERE REQUESTED BY GLOBAL CAMPAIGNS TEAM (404 Jobs) 22% OF TRANSLATION JOBS WERE REQUESTED BY GLOBAL FMM TEAM (182 Jobs)


50%

22%

11% 8% 8%

Campaign Field Marketing .COM Sales/Channel Enablement Communications/PR/SocialMedia


Other Requesting Marketing Areas: Solutions Marketing, Services, Customer Reference Program


HOW MANY JOBS REQUIRED

DESIGN SUPPORT (DTP)?

$12,322 ARE THE SAVED COSTS ASSOCIATED TO IN-HOUSE DESIGN SUPPORT (vs. AGENCY DTP)

221 TRANSLATION JOBS EXECUTED REQUIERED DTP SUPPORT

591 TRANSLATION JOBS EXECUTED WERE COPIES/NOT FINAL DOCUMENTS


$12,322


27%

73%

FY15 - JOBS REQUIERING DTP/FORMATTING (%)

AVAYA/T.COM NONE

DTP Performer DTP # AVAYA 199

T.COM 22

NONE 591

FY15 TOTAL 812


FY15 FMM SUPPORT OVERVIEW

HOW WERE GLOBAL FMMs

SUPPORTED?

22% OF ALL TRANSLATED JOBS CORRESPOND TO FMM REQUESTS

19% OF ALL ASSOCIATED TRANSLATION COSTS CORRESPOND

TO FMM REQUESTS

53% OF ALL FMM TRANSLATIONS WERE REQUESTED IN Q3

FMM JOBS WERE EXECUTED INTO 11 LANGUAGES




SUPPORTED?

REQUESTED LANGUAGES: 1st: SPANISH-LATAM 2nd: CHINESE-SIMP

3rd: PORTUGUESE-BRAZIL

SOURCE LANGUAGES: 1st: ENGLISH

2nd: GERMAN 3rd: SPANISH-LATAM

182 TRANSLATION JOBS EXECUTED YEARLY




SUPPORTED?

30 28

25

20 19

13 12 10 10

5 4 3 2 1

FY15 – Requested Jobs (#)

TOP REQUESTORS: Ma. José Lucich (SC -LATAM) – C. Zhang (China) – C. Vasconcelos (BR-LATAM)




SUPPORTED?

AI WAS THE MOST SUPPORTED THEATER WITH 101 TRANSLATION REQUESTS, FOLLOWED BY EUROPE WITH 36.

55%

20% 18%

7%

100%

AI EU GGM APAC TOTAL

FY15 - FMM Requested Translations Jobs/Theater (%)


FY15 FMM AI FMM SUPPORT

FMM Job Owner # Jobs Requested

Maria Jose Lucich 30

Cida Vasconcelos 25

Maggie Bautista 20

Stephanie Marier 13

Jairo G. Consuegra 10

Guadalupe Hugony 2

Susan Pulfer 1

Showing Asset Types w/ +5 requests

• 101 FMM Translations Requests

• 305 In-langauge Campaing Assets Delivered

• 6 In-language Campaigns Delivered

• 7 Requestors

• Top Requested Asset: Fact Sheets

• Top Request BU: Team Engagagement

FY15 - MM Camp. FY15 - NW Camp.

Spa-Latam 55 38

Por-Bra 64 38

Fre-Can 73 37

Total 192 113

45%

9% 8% 8% 7% 7% 5%

Fact Sheet Press Release Blog Email Case Study Infographic GeneralDocument/Other

FY15 - AI FMM Requests/Asset Type

27% 25%

21%

16%

5% 3% 2% 2%

TeamEngagement

Networking All Solutions Corporate Midmarket Cloud CustomerEngagement

Services

FY15 - AI FMM Requests/Job Portfolio


FY15 FMM EU FMM SUPPORT





• 3 Requestors


• Top Request BU: Networking.


Anna Banfi 19

Arturo Pradana 12

Beate Menning 5


German 33 38

Italian 40 37

Spa-EU 51 36

Total 124 111

39%

22%

8% 6% 6% 6%

Fact Sheet Email Presentation E-book Letter Video Script

FY15 - EU FMM Requests/Asset Type

36%

28%

19%

14%

3%

Networking Corporate All Solutions Team Engagement Midmarket

FY15 - EU FMM Requests/Job Portfolio


FY15 FMM GGM FMM SUPPORT





• 2 Requestors


• Top Request BU: Team Engagement


Russian 45 38

Simp. Chinese 38 37

Tr. Chinese 8 7

Total 91 82


Cathy Zhang 28

Dmitry Dyachenko 4

50%

22%

13% 6% 6%

3%

TeamEngagement

Networking Corporate All Solutions Midmarket Services

FY15 - GGM FMM Requests/Solution

69%

6% 6% 3% 3% 3% 3% 3% 3%

FY15 – GGM FMM Requests/Asset Type


FY15 FMM APAC FMM SUPPORT





• 2 Requestors

• Top Requested Asset: Fact Sheets/Emails

• Top Request BU: All Solutions

31%

23%

15% 15% 15%

All Solutions Networking Corporate Services Team Engagement

FY15 - APAC Translations/Solution

31% 31%

15%

8% 8% 8%

Email Fact Sheet website GeneralDocument/Other

Poster Video Script

FY15 - APAC Translations/Asset Type


Japanese 37 38

Korean 34 38

Total 71 76


Kase Takeshi 3

Kayeon Han 10


THANK YOU!

http://www.avaya.com/creative

Documents

FY15 OVERVIEW GLOBAL TRANSLATIONS€¦ · 221 New final assets in language creation 203 Translation Jobs executed/Quarter (Average) ... FY15-OCT FY15-NOV FY15-DEC FY15-JAN FY15-FEB