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Our goal with this project was to evaluate the effectiveness of communication elements that Furkids, a no-kill animal shelter in Atlanta uses to communicate with donors, volunteers and general public. For website review, we used Website Effectiveness Scale. For assessing donor and volunteer communication, we used Survey Questionnaires.
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FURKIDS
Communication Audit
Xavier Elbaz, Jonida Mince, Urvi Shah Travis Simpson, Peng Wang
December 2, 2009
6-8 million cats and dogs entered shelters in 2008 in USA.
Of those half are euthanized.
AGENDA
Volunteers
Donors
Website
VOLUNTEERS
Current Volunteers Satisfaction Rate-93%
Potential Volunteers Satisfaction Rate-62%
VOLUNTEERS
Appoint & train a volunteer coordinator.
90% of the potential volunteers surveyed are still interested in volunteering although 47% of them have not been contacted in the past 15 days.
Benefit: Improve effectiveness of communication with volunteers
VOLUNTEERS
Help the current volunteers network.
Over 46% of the volunteers want to meet other animal lovers.
Benefits: Increase volunteer satisfaction
DONORSSend ‘Thank you’ letters & include Furkids’ achievements and short-term goals.
“I made a one-time donation to Furkids for my husband's birthday, enough to run the shelter for a day. Would probably do it again if they asked me specifically.”
Benefits: Donors will be solicited more often
DONORS
Find new donors by encouraging existing donors to advertise
50% know Furkids because of friends.
Benefits: New Donors will be recruited more easily and more efficiently.
WEBSITE Make the Website more user-friendly.
Furkids’ homepage contains too much information.
(PICTURE OF OTHER WEBSITE)
WEBSITE
Benefit: It will make the website easy-to-navigate and more appealing.
WEBSITE
Update the website frequently.
“The website is often outdated regarding kitties available for adoption.”
Benefits: It will keep the visitors informed about activities of Furkids.
A righteous man cares for the needs of animals
2009: Animals saved: 420Animals adopted: 341Help us bridge the gap
FURKIDS
About Cats Adopt Donate Volunteer Contact Us Resources Calendar
Pet of the month
Adopt Mr. Cuatro, a
handsome flat-coated retriever who is looking
for his home. He is 40lb
Upcoming Events
Cats Meow Marketplace
Success Stories
What happens to Roxanne, a
cat from Gwinnett…
News
Action NewsAjc.com
Fox Atlanta
Email Us Donate
Login for volunteers
TIMELINE
2010 1st Quarter 2010 2nd Quarter 2010 3rd Quarter
Volunteer Coordinator
Orientation Program
Redesign Donor Letters
Encourage donors to spread the word
Redesign Website
OP OP OP
SUMMARY
Volunteers
Donors
Website
"If you just communicate you can get by. But if you skillfully communicate, you can work miracles." - Jim Ron
