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A presentation on case study based uppon multiculture problems about a Chinese manager in French corporation!
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FROM REGIONAL STAR TO GLOBAL LEADER
BY:-Atul Sharma (Mat Nr. 764787)Amar Bhandari (Mat Nr. 764843)Alberto Rincon M. (Mat Nr. 768685)
04/13/2023 ITTM-WS 09/10 2
CONTENTS• THE SCENARIO
• STRAINING FOR POSITION
• Vive la Différence
• CLASH OF CULTURES DURING A MEETING
• HIERARCHY SYSTEM OVERRULED
• LEFT OUT
• WHAT SHOULD YANG DO?
• SOLUTION
• SUMMARY
04/13/2023 ITTM-WS 09/10 3
DERONDE INTERNATIONALOPERATIONAL MARKET
FRANCE
North America
Rest of Europe
Latin America
CHINA
Rest of Asia
04/13/2023 ITTM-WS 09/10 4
DERONDE INTERNATIONAL
FRANCECHINA
ALAIN DERONDE - CEO
Senior Vice President for Global Product development
Yves
Antonio
Elise
Yang
04/13/2023 ITTM-WS 09/10 5
STRAINING FOR POSITION (SVP)
Yang
Yves
EliseAntoine
04/13/2023 ITTM-WS 09/10 6
Alain Deronde (CEO)
Yves Saurac(VP for developed
markets)
Antoine Lambert (GM of SPA products)
Elise Bernier (VP Marketing for
Skin Care)
Yang Jianguo(SVP global
product development)
DERONDE INTERNATIONAL
04/13/2023 ITTM-WS 09/10 7
Vive la Difference
YANG
CHINA
YVESYANGS
OPINION
YVES THINKING
04/13/2023 ITTM-WS 09/10 8
CLASH OF CULTURE DURING A MEETING
YANG
YVES
ELISE ALLAIN
04/13/2023 ITTM-WS 09/10 9
HIERACHY SYSTEM OVERRULED
ALLAIN YANG
ANTOINE
04/13/2023 ITTM-WS 09/10 10
LEFT OUT
YANG
Frustration
Skeptical
Transition Stage
Confusion
1
2 3
4
04/13/2023 ITTM-WS 09/10 11
What Should Yang Do?
Join any other
Company
Leave the Position
Go to
China
04/13/2023 ITTM-WS 09/10 12
Solution
• Yang should have considered ideas by Yves• Yang was only thinking about Market in China• Yang should have gained the trust of his
colleagues.• Alain was also irresponsible in being accepting
ideas from Yang.• Hierarchical system in different cultures are to
be accepted.
04/13/2023 ITTM-WS 09/10 13
Thank You for Your Attention