From an idea to a startup to a business

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So you got an idea. How do you make it into a business? You need to make a startup, search for a business model, find customers and scale. This talk briefly talks about where to go next


  • 1.From Idea to Startup and Beyond

2. Why Im Talking About This? 7 years of startup experience 3 startups (1 acquisition) Currently the co-founder and CTO of Pring Everything I talk about Ive learned* the hard way Take your ideas to the next stage *Still Learning! 3. Whats a Startup? Not a Small, Medium Business Its a temporary organization looking for scalable, repeatable business modelIdeaStartupBusiness 4. Business Model? Startups are looking to solve a problem while making money in the process 5. Tech Risk vs Market Risk Is yours a tech risk or a market risk? Usually its almost always the Market Very few startups fail because of a technology failure Most fail because of market failure ie: not enough users or not enough paying customers 6. How do you Reduce Engineering Risk? Scrum, XP, Agile Development Test/ Behavior Driven Development Spiral, Prototype Based Development Hybrid/Waterfall Development 7. Market Risk? Customer Development Process Dr. Steve Blank Key Resource: Startup Owners Manual Lean Startup Eric Ries Key Resource: The Lean Startup 8. Create Your Hypothesis What are your assumptions about The user (behavior, pain point etc) the market (competition, pricing etc) the customer (significant problem for them? Price point? Good enough solution? 9. Then Go Out and Validate Meet Earlyvanglists (early adaptors) 10. Book: Business Model Generation: Alexander Osterwalder 11. Two-Sided Business Models Side One: Users Side Two: Advertisers You need to iterative over both Users: Registrations, Contents Created, Minutes Spent etc Advertisers: Order Size, CTR, eCPM etc 12. Only ideas exist within the building. The Facts are outside. 13. Customer Development Process