Web Engagement Goals Working Session

1. Introductions and session framework explanation 2. Discussion of Faculty/Area overall goals/plans for the coming year and beyond

3. Determine web and social engagement strategies that could assist in meeting overall goals1. Lifetime Engagement Model Strategy

1. What is the span of engagement with each of your key audiences? (e.g. summer camp age, early high school, junior in university, etc.)

2. Faculty/Area website strategy1. Marketing content strategy (which of these to emphasize - not all will apply to each area)

1.Increase online applications or quality of online applicants2.Increase online donations3.Increase online requests for more information4.Incorporate social networking tools to share content5.Increase visits from key strategic countries6.Encourage active participation by area community7.Increase positive perception of the Faculty/area online

2. Informational content strategy1.What are your website and/or social network analytics telling you now? (if known)2.What are your prospectives looking for? (give market research examples)3.Decommission or archive all outdated content or content that serves no measurable purpose for our users (e.g. determination between Internet and Intranet content)

3. Mobile content strategy (if applicable to your area)1. Discussion if any area content or processes are appropriate for University mobile apps

4. Social Media strategy1. What are your analytics telling you now? (if known)2. What would you like to do in this space? (e.g. blogs, social networks, iTunes U, etc.)

5. Online advertising strategy (if applicable to your area)

6. Integration needs with other parts of the University online presence

7. Integration needs with other academic and non-academic institutions online beyond the University

4. Based on discussion in point 3, determine specific success criteria for each web and social media strategy and metrics to measure success

5. Conclusion and next steps

@JGChesney, University of Alberta! jchesney@ualberta.ca