Foursquare for Nonprofits

Foursquare for NonprofitsC.J. Lucke, Public Remix

January 05, 2011

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Wednesday, January 5, 2011

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Upcoming Webinars• January 12, 20111: Innovations in Volunteering

2: YouTube for Nonprofits: 25 Strategies to Attract Donors

• January 19, 20111: Nonprofit Boards & Effective Governance

2: DIY Community Engagement Metrics

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for a complete listWednesday, January 5, 2011

Foursquare for NonprofitsC.J. Lucke, Public Remix

Use Twitter Hashtag #npweb



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Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.


Today’s Speakers

Hosting: Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars

C.J. LuckePublic Remix


Foursquare for NonProfitsC.J. Lucke, Public Remix


AgendaWhat is Foursquare?

Why Use it?How Can it be Used?

FundraisingMembership

Public AwarenessEvent Promotion

Volunteer ManagementStep-by-Step Guide

Other Location Based Services


Introductions

C.J. LuckeWorked with local government and nonprofits for 20 yearsTeach social media and govt. admin. for local universitiesCEO for Public Remix


What is Foursquare?

Location Based Service People Share Where They AreLeave tips and shout-outs5 Million Foursquare Users290 Million Mobile Phone Users


Cute Animated Video

http://www.youtube.com/watch?v=DFXzyJ8mUh4


http://www.howcast.com/videos/386406-How-To-Unlock-Your-World-With-Foursquare




Smart Phone


Check-InsSmart phone check inText message check inAlerting friends to your locationPerson who checks in most is Mayor


Check-InsLeaving Tips and Shout OutsSharing with Twitter and Facebook (25% currently do)


To-Do’s

http://nonprofitorgs.wordpress.com/2010/01/17/five-simple-and-fun-ways-to-

promote-nonprofits-on-foursquare/


http://nonprofitorgs.wordpress.com/2010/01/17/five-simple-and-fun-ways-to-promote-nonprofits-on-foursquare/






Points

5 points for first check in

5 points for adding a new venue

1 point for every check in, increases by 1 for every check in. 2nd stop is worth 2 points


BadgesBadges are rewarded for things like amount of check ins, frequency, and to specific type of venues.

Starbucks, Comic-con, Swarm, On a Boat, Birthday, 4 Square Day

Create your own (10K)


Specials = Event info!Tiered Rewards

1st Check in Discounts

Multiple Checkin Discounts

Mayors

Time Conditional Specials

**You can use it to promote events


Why Use It?

Inexpensive

“Be Everywhere”

Users influence their friends

People use it to discover new places

“Collectors” will compete for badges and Mayorship

Experience and interaction


How Can It be Used by Nonprofits?

Fundraising

Membership

Public Awareness

Event Promotion


Fundraising

Layer on top of your existing efforts

Donor pays per check-in

Partnership with restaurant(s), sports teams Have an event check-in that links to a donation web page

Get more people! Add a contest such as a random lottery drawing of everyone who checks-in or a prize for the person with the best "shout-out" when they check-in; advertise a swarm badge


Successful Case Study - Big Love Little Hearts

• Big Love Little Hearts works to provide life-saving surgery to children with congenital heart defects in developing countries.

• Used Foursquare for an advocacy, awareness and fundraising campaign called #100X100 that raised $25,000 in 24 hours and prompted more than 800 supporters to call their Congressmen

• A donor contributed $1 for every time someone checked-in (or tweeted) with the hashtag #100X100 on a specific day

• http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431


MembershipSpecials to bring in a friend - get prize/discount

Loyalty program

Click on the profile of each of your members and see where they shop, dine and spend their free time. These are the places you want to look at to hold events or partner with!

Use your check-in data to create events


Successful Case Study - Cincinnati Taft Art Museum

Text

“In Cincinnati, the Taft Museum of Art uses Foursquare as a membership loyalty program, offering increasing rewards as guests return again and again. The fifth check-in gets a free dessert, the 10th earns a free membership and the 15th gets a free poster or museum guidebook. It’s a great, easy way for the Taft to increase repeat visits.”

Public Awareness

Leave tips at related venues ( see case study)

Cross promote on Twitter, Facebook

Recognize your “Mayor”

Add your own venue to all GPS sites

Create scavenger hunts with info


Successful Case Study - Johnny Appleseed Model

“Jeep has left tips at some of the country’s top outdoor spots, including off-roading locations, national parks, trails, mountains, lakes, and other nature / outdoorsy locations that appeal to anyone with an interest in outdoor adventures.”

A health related nonprofit could do the same thing at hospitals, drug stores, gyms etc.

http://aboutfoursquare.com/jeep/


Event Promotion

Offer badge: I’m on a Boat, Swarm, Holidays

Create special check-ins for events and offer prizes

Use the Foursquare Widget on your online promotions to get people to download phone app [http://www.placewidget.com/]


http://www.placewidget.com/%2525255B

http://www.placewidget.com/%2525255B

Successful Case Studies - Pepsi and Best Buy

“Join Best Buy employees and customers at the AIDS Walk this Sunday!” (Special message on Best Buy check-in)

http://www.rositacortez.com/social-media-101/using-foursquare-to-advance-

your-nonprofits-mission/


http://www.rositacortez.com/social-media-101/using-foursquare-to-advance-your-nonprofits-mission/






Volunteer ManagementVolunteers check-in at certain locations during events

Can track their hours as a “tip”

Non-profit creates it’s own profile so volunteers can “friend” and then follow your check-ins.

Click on the profile of each of your volunteers and see where they shop, dine and spend their free time. These are the places you want to look at to hold events or partner with!http://philanthropy.com/blogs/social-philanthropy/guest-post-how-nonprofit-groups-can-benefit-from-foursquare/22264


http://philanthropy.com/blogs/social-philanthropy/guest-post-how-nonprofit-groups-can-benefit-from-foursquare/22264




GuideGo to Foursquare.com and Sign up

Search for your organization - verify listing or add

Apply to manage the venue (claim here)

Look at who has checked in (who’s your crowd)

Set up specials

Monitor analytics


Guide


Guide


Guide


Guide


Guide


Guidelines

Privacy Concerns

Set up to exclude employees from check-ins

Edit your listing to make it correct and eliminate duplicates

Specials need time to be approved


Other Location Based Services

Google PlacesFacebook PlacesYelpGowalla


Add Your Location


Questions?

How will you use Foursquare for your nonprofit?


Thank you!

CJ Lucke: Twitter: PublicRemix

Web: Publicremix.com


Dates Topic

1/12/2011

Innovations in Volunteering

1/12/2011

YouTube for Nonprofits: 25 Strategies to Attract Donors

1/19/2011

Nonprofit Boards & Effective Governance

1/19/2011

DIY Community Engagement Metrics

Register at NonprofitWebinars.com

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Foursquare for Nonprofits