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How to Attract & Nurture Future Leaders Within Your Association A WebLink Webniar by Amanda Kaiser @SmoothThePath @WebLink
ABOUT
• Leading SaaS AMS Company• Over 720 Association Customers; 5,500 Users;
Supporting 650K Members• Established in 1996• Based in Indianapolis, Indiana• 60 Employees• 94% Customer Retention Rate• 96% Average Daily Satisfaction Rating
Poll
• Thinking of young members what is your goal?
A. Attracting younger members to the associationB. Attracting younger professionals to the
industryC. Engaging and retaining younger membersD. Helping younger members contribute their
knowledge to the professional community
Attracting Young MembersPhoto source: www.specialforcesassociation.org
Attracting Grads to the Profession
Photo source: www.rocketcontest.org
Photo source: The Radio Television Digital News Association (RTDNA)
Engaging & Retaining Young Members
Photo source: www.stuffpoint.com
Helping Young Members to Contribute
Clarify the Goal
Grow? Contribute?
Engage? Attract? Lead?
Amplify?
Photo source: www.SmashingMagazine.com
Human-centered design
1. Discover2. Design3. Test
∧Member
DISCOVER
Model
Observe
@SmoothThePath
Imagine
Ask & Listen
Ask & Listen
Poll
• Which discovery tactics have you used in the past?
A. ModelingB. ObservingC. ImaginingD. Asking & Listening
DESIGN
Pick the Priorities
Pick Priorities
IdeateIdeate
PrototypePrototype
Test
TEST
Amanda KaiserMember Informed
Strategy, Marketing and Innovation
Qualitative Member Research
@SmoothThePath
