14-15 June 2007 Printing courtesy of Cape Town

SHINING UP OUR INDUSTRY● BACKPACKER & ADVENTURE CONFERENCE 2007●THINK GLOBAL, ACT LOCAL

♫Welcome to Cape Town♫

I would like to take this opportunity to welcome you all to the first ever Backpacking &

Adventure conference in Cape Town. Thank you for making the effort to be here.

The BSA conference team has come up with a programme packed full of interesting

speakers on topics that will affect your business in 2007 and into the future.

The theme of the conference is Shining up our industry, with the by-line “Think Global,

Act Local”. With 2010 and the Soccer World Cup just around the corner, we, as a

significant niche market in the tourism industry, want to be well poised to take full

advantage of the unprecedented global attention that is soon to be focused on South

Africa. This is our chance to Shine. It is not an opportunity that comes along every day.

Let’s NOT waste it!

We hope to give you an understanding of how new web technologies will influence your

customers and how you can incorporate these into your business in order to keep you on

the cutting edge.

There will be the usual focus on the day-to-day running of your businesses with an

emphasis on raising and maintaining standards across the board in order to firmly

establish SA, globally, as a premium backpacker & adventure destination.

We will also be looking at how we can all work towards lessening the environmental

impact of our businesses as well as how we, as an industry, can make a significant social

contribution by bringing the benefits of tourism to Grass Roots in a meaningful &

measurable way. Increasing numbers of travelers are highly environmentally & socially

aware and are specifically choosing service providers that are proven to meet these

criteria. It makes sense on all levels for us to shine up in this regard.

cont./….

14-15 June 2007 Printing courtesy of Cape Town

SHINING UP OUR INDUSTRY● BACKPACKER & ADVENTURE CONFERENCE 2007●THINK GLOBAL, ACT LOCAL

Our “speed dating” session will give operators an opportunity to present their products

and agents an opportunity to learn more about all the fabulous & varied offerings in our

ever-growing industry.

There will also be plenty of opportunity for informal networking in the bar and over

sumptuous meals prepared by a world-class chef.

Our two movies – “An Inconvenient Truth” and “The Secret” should leave you with

plenty to think about and hopefully, a whole new way of thinking…

And finally, our Afri-glam Party will allow you to let your hair down and celebrate the

wonderful industry that we are so privileged to be a part of.

The conference is being coordinated by Lisa Mason, Toni Shina & Di Thomas. If you

require any information, please feel free to approach them or any of the other crew,

who will be wearing “THINK GLOBAL, ACT LOCAL” T- shirts.

We hope that you will find the conference to be really beneficial and that you will leave

Monkey Valley fired up to Shine up

Steve Thomas

Chairman, BSA TRUST

In keeping with the “Greening” theme of the conference, all printing has been on Triple Green Paper which:1) Is  made from 60% sugar cane2) Is chlorine fee 3) Uses wood fibre only from sustainable and internationally- certified afforestation