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Preferred Partner Program
Sunday, July 7, 13
What
There is a massive tech-driven transformation of the foodservice
industry occurring today.
Sunday, July 7, 13
Problem
Product Distribution.
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Solution
Preferred Partner Program
Sunday, July 7, 13
Why FohBoh?• Community and brand reach of ~10 million targeted people
• Trusted authority and voice in the foodservice industry
• High user engagement levels with integrated FohBoh content (newsletter, community, social content and extended network and conferences)
• FohBoh is uniquely qualified and positioned:
• At the intersection of foodservice and technology
• Between consumer applications and business utility
• Between consumer data and social intelligence
• Between start-up and the enterprise
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We find the signal in the noise...vetting technology products, services and integrated solutions that bring operators value, strategic relevance, saving them time and money.
For Restaurant Chains
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For Technology Vendors
• Engage us as your foodservice industry domain expert.
• Benefit from our industry domain expertise when developing social, mobile, local marketing and customer experience management products and services.
• Extend your reach and gain influence with key decision makers
We validate and enhance solutions that solve real problems.
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Vendors
Vendors need points of access to operators that allow for
efficient customer acquisition
Consultants & Agencies
Operators
Consultants and agencies need the latest insight on technology and
marketing trends to service their clients
Operators are constantly being pitched to by technology vendors, and
need clear advice on selection
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Benefits• DISTRIBUTION - we position our approved vendors to access key industry decision makers while
leveraging the FohBoh integrated platform
• Sell more software in less time:
• Reduces user acquisition costs
• Increase revenue
• FohBoh stamp of approval - highly respected industry authority with influence among foodservice industry decision makers
• Preferred Class - only approved vendors are included
• Vendor and products featured, highlighted and embedded in FohBoh community and content
• Increased brand exposure for vendor and products among targeted audience
• Global, multi-channel content syndication
• Highly targeted, cross-platform message amplification
Sunday, July 7, 13
Preferred Partner Program Requirements
1. Company/product must be vetted and approved by FOHBOH
2. At least one company employee must possess an active non-operator membership on FOHBOH
3. Company must provide FOHBOH with marketing assets and information to be used for the creation of a partner profile
Sunday, July 7, 13
Preferred Partner Program
SMMS Loyalty & Rewards
Online Takeout
Mobile Marketing
Social CRM
Waitlist Management
Vendor
Vendor
Vendor
Vendor
Vendor
VendorVendor
Vendor
Vendor
Vendor
Vendor Vendor
Vendor
Vendor
Vendor
VendorVendor
Vendor
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Vendor Categories
• HR Management
• Online scheduling
• Employment Boards
• Restaurant Discovery
• Marketing & Analytics
• Mobile payment systems
• Email marketing
• Business listing services
• Take out/Online & Mobile Ordering
• Reservations
• Waitlist management
• Loyalty & Rewards
• SMS Marketing
• Social CRM/Cloud POS
• Reputation management
• Referral and advocate marketing
Sunday, July 7, 13