How To Conduct

Focus Groups

GROUP NAME:OBSERVATION

Team member introduction Name Reg No

Samiran Talukder 2009731003

Mantasa Anzum 2009731023

Rizwanur Rashid 2009731028

Syed Nabiul Alam 2009731040

IntroductionFocus group

Moderator

A Focus group is where a number of people are asked to come together in order to discuss a certain issue for the purpose of research. The focus group is faciliated by a moderator. Though one and half hour is an ideal length some focus group last a lot longer.

Moderator is who ask question, try to ensure that everyone has an input and continues the flow of the discussion. Through experience and practice anyone can be a moderator.

The Role Of Moderator Moderator must spend some time helping participants to relax

Moderator explains the purposes of the focus group to the participants

Moderator assure the participants about anonymity and confidentiality

Moderator briefs participants about their respective job during the discussion.

How Moderator Conducts focus group

Asking Questions

Seeking Responses

Finishing the focus group

Easy to answer question should be asked Overall aim is a free flowing discussion within the subject area.

Try to get as many opinions as possible Jot down these conversation as soon as possible

Offer a copy of the discussion Leave a conduct name or number for the follow up

Strategies For Dealing With awkward situation

Situation Strategies

Silences Remain silent someone will speak as they will began to feel uncomfortable

Dominance First of all stop making eye contact and looking at others.

Defensive Try to avoid questions or topics that could upset people and make them deffensive.

Leadership If there is any person who can influence the discussion, keep him busy in any work

Recording Equipment

Video recording equipment can be hired

Tape recorder need to be powerful enough to pick up every voice

The recorder should be placed on a non-vibratory surface at equal distance from each participant

Beware of any noise which could disrupt the recorder

Choosing a venueTo make sure you choose the right venue you should consider some matter. Some of them are

The venue should be accessible physically and mentally

the building should be easy to find and room should be easy to locate.

Free parking should be available and public transport should be accessible

The venue should be free from background noise and any kind of interruption.

Recruiting ParticipantWithout participant there is no focus group. So recruiting participants is very important.

Odd number of participant works better

Over-recruit to ensure enough participants

Great participants with drinking's and snacks if possible them give incentives

Knock participants the day before the focus group to confirm their participants

Participant must have common bonding to feel comfort to chat to each other

Summary Find suitable venue and check availability Test recording equipment Contact participants and check availability for time and place Arrange the seats in suitable way Watch for group dynamics and deal with them accordingly Listen and take notes Maintain time and discussion length Send a summary report to anyone interested

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