MARKET INTELLIGENCE . CONSULTINGwww.techsciresearch.com

GLOBAL FLORICULTURE MARKETFORECAST & OPPORTUNITIES

2016 – 2026

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Scope of ReportProduct of Interest (POI): Floriculture

Review Period

2016 – 2019

Base Year

2020

Estimated Year

2021

Forecast Period

2022 – 2026

Year Range

REGION

• Asia-Pacific

• Europe

• North America

• South America

• Middle East & Africa

Floriculture, or flower farming, is a discipline of horticulture concerned with thecultivation of flowering and ornamental plants for gardens and for floristry,comprising the floral industry. The development, via plant breeding, of new varietiesis a major occupation of floriculturists.

Market Segmentation

APPLICATION

• Aesthetic & Decorative

Purposes

• Flavours & Fragrances

• Natural Colors

• Medicines

• Others

END USE

• Personal

• Institutions/Events

• Hotels

• Restaurants & Spas

• Industrial

FLOWER TYPE

• Cut Flower

• Loose Flower

• Bedding & Garden Plants

• Potted Flowering Plants

• Foliage Plants

DISTRIBUTION CHANNEL

• Retail

• Florists

• Supermarkets/Hypermarkets

• Online

• Others

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Table of Contents

S. No. Contents Page No.

1. Product Overview (Definition of Product Type and major terminologies used in the report)

2.Research Methodology (Detailed description of the methodology used to conduct the research, Rawdata backup, list of all secondary sources, List of respondents for primary surveys)

3. Impact of COVID-19 on Global Floriculture Market

4. Executive Summary (This chapter covers summary of the complete study.)

5. Voice Of Customer

6.

Global Floriculture Market Outlook, 2016-2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.)

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1.By Flower Type (Cut Flower, Loose Flower, Bedding & Garden Plants, Potted Flowering Plants, Foliage Plants)

6.2.2. By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others)

6.2.3.By Application(Aesthetic & Decorative Purposes, Flavours & Fragrances, Natural Colors, Medicines, Others)

6.2.4.By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial)

6.2.5. By Company (2020)

6.2.6. By Region

6.3. Product Market Map

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7. Asia-Pacific Floriculture Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value

7.2. Market Share & Forecast

7.2.1. By Flower Type

7.2.2. By Distribution Channel

7.2.3. By Application

7.2.4. By End Use

7.2.5. By Country

7.3. Asia-Pacific: Country Analysis

7.3.1. China Floriculture Market Outlook

7.3.1.1. Market Size & Forecast

7.3.1.1.1. By Value

7.3.1.2. Market Share & Forecast

7.3.1.2.1. By Flower Type

7.3.1.2.2. By Distribution Channel

7.3.1.2.3. By Application

7.3.1.2.4. By End Use

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7.3.2. India Floriculture Market Outlook

7.3.2.1. Market Size & Forecast

7.3.2.1.1. By Value

7.3.2.2. Market Share & Forecast

7.3.2.2.1. By Flower Type

7.3.2.2.2. By Distribution Channel

7.3.2.2.3. By Application

7.3.2.2.4. By End Use

7.3.3. Japan Floriculture Market Outlook

7.3.3.1. Market Size & Forecast

7.3.3.1.1. By Value

7.3.3.2. Market Share & Forecast

7.3.3.2.1. By Flower Type

7.3.3.2.2. By Distribution Channel

7.3.3.2.3. By Application

7.3.3.2.4. By End Use

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7.3.4. South Korea Floriculture Market Outlook

7.3.4.1. Market Size & Forecast

7.3.4.1.1. By Value

7.3.4.2. Market Share & Forecast

7.3.4.2.1. By Flower Type

7.3.4.2.2. By Distribution Channel

7.3.4.2.3. By Application

7.3.4.2.4. By End Use

7.3.5. Australia Floriculture Market Outlook

7.3.5.1. Market Size & Forecast

7.3.5.1.1. By Value

7.3.5.2. Market Share & Forecast

7.3.5.2.1. By Flower Type

7.3.5.2.2. By Distribution Channel

7.3.5.2.3. By Application

7.3.5.2.4. By End Use

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8. Europe Floriculture Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value

8.2. Market Share & Forecast

8.2.1. By Flower Type

8.2.2. By Distribution Channel

8.2.3. By Application

8.2.4. By End Use

8.2.5. By Country

8.3. Europe : Country Analysis

8.3.1. France Floriculture Market Outlook

8.3.1.1. Market Size & Forecast

8.3.1.1.1. By Value

8.3.1.2. Market Share & Forecast

8.3.1.2.1. By Flower Type

8.3.1.2.2. By Distribution Channel

8.3.1.2.3. By Application

8.3.1.2.4. By End Use

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8.3.2. Germany Floriculture Market Outlook

8.3.2.1. Market Size & Forecast

8.3.2.1.1. By Value

8.3.2.2. Market Share & Forecast

8.3.2.2.1. By Flower Type

8.3.2.2.2. By Distribution Channel

8.3.2.2.3. By Application

8.3.2.2.4. By End Use

8.3.3. United Kingdom Floriculture Market Outlook

8.3.3.1. Market Size & Forecast

8.3.3.1.1. By Value

8.3.3.2. Market Share & Forecast

8.3.3.2.1. By Flower Type

8.3.3.2.2. By Distribution Channel

8.3.3.2.3. By Application

8.3.3.2.4. By End Use

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8.3.4. Italy Floriculture Market Outlook

8.3.4.1. Market Size & Forecast

8.3.4.1.1. By Value

8.3.4.2. Market Share & Forecast

8.3.4.2.1. By Flower Type

8.3.4.2.2. By Distribution Channel

8.3.4.2.3. By Application

8.3.4.2.4. By End Use

8.3.5. Spain Floriculture Market Outlook

8.3.5.1. Market Size & Forecast

8.3.5.1.1. By Value

8.3.5.2. Market Share & Forecast

8.3.5.2.1. By Flower Type

8.3.5.2.2. By Distribution Channel

8.3.5.2.3. By Application

8.3.5.2.4. By End Use

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8.3.6. Netherlands Floriculture Market Outlook

8.3.6.1. Market Size & Forecast

8.3.6.1.1. By Value

8.3.6.2. Market Share & Forecast

8.3.6.2.1. By Flower Type

8.3.6.2.2. By Distribution Channel

8.3.6.2.3. By Application

8.3.6.2.4. By End Use

8.3.7. Belgium Floriculture Market Outlook

8.3.7.1. Market Size & Forecast

8.3.7.1.1. By Value

8.3.7.2. Market Share & Forecast

8.3.7.2.1. By Flower Type

8.3.7.2.2. By Distribution Channel

8.3.7.2.3. By Application

8.3.7.2.4. By End Use

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8.3.8. Poland Floriculture Market Outlook

8.3.8.1. Market Size & Forecast

8.3.8.1.1. By Value

8.3.8.2. Market Share & Forecast

8.3.8.2.1. By Flower Type

8.3.8.2.2. By Distribution Channel

8.3.8.2.3. By Application

8.3.8.2.4. By End Use

9. North America Floriculture Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Flower Type

9.2.2. By Distribution Channel

9.2.3. By Application

9.2.4. By End Use

9.2.5. By Country

9.3. North America: Country Analysis

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9.3.1. United States Floriculture Market Outlook

9.3.1.1. Market Size & Forecast

9.3.1.1.1. By Value

9.3.1.2. Market Share & Forecast

9.3.1.2.1. By Flower Type

9.3.1.2.2. By Distribution Channel

9.3.1.2.3. By Application

9.3.1.2.4. By End Use

9.3.2. Canada Floriculture Market Outlook

9.3.2.1. Market Size & Forecast

9.3.2.1.1. By Value

9.3.2.2. Market Share & Forecast

9.3.2.2.1. By Flower Type

9.3.2.2.2. By Distribution Channel

9.3.2.2.3. By Application

9.3.2.2.4. By End Use

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9.3.3. Mexico Floriculture Market Outlook

9.3.3.1. Market Size & Forecast

9.3.3.1.1. By Value

9.3.3.2. Market Share & Forecast

9.3.3.2.1. By Flower Type

9.3.3.2.2. By Distribution Channel

9.3.3.2.3. By Application

9.3.3.2.4. By End Use

9. North America Floriculture Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value

9.2. Market Share & Forecast

9.2.1. By Flower Type

9.2.2. By Distribution Channel

9.2.3. By Application

9.2.4. By End Use

9.2.5. By Country

9.3. North America: Country Analysis

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10.3.1. Brazil Floriculture Market Outlook

10.3.1.1. Market Size & Forecast

10.3.1.1.1 By Value

10.3.1.2. Market Share & Forecast

10.3.1.2.1. By Flower Type

10.3.1.2.2. By Distribution Channel

10.3.1.2.3. By Application

10.3.1.2.4. By End Use

10.3.2. Argentina Floriculture Market Outlook

10.3.2.1. Market Size & Forecast

10.3.2.1.1 By Value

10.3.2.2. Market Share & Forecast

10.3.2.2.1. By Flower Type

10.3.2.2.2. By Distribution Channel

10.3.2.2.3. By Application

10.3.2.2.4. By End Use

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10.3.3. Colombia Floriculture Market Outlook

10.3.3.1. Market Size & Forecast

10.3.3.1.1 By Value

10.3.3.2. Market Share & Forecast

10.3.3.2.1. By Flower Type

10.3.2.2.2. By Distribution Channel

10.3.2.2.3. By Application

10.3.2.2.4. By End Use

10.3.4. Ecuador Floriculture Market Outlook

10.3.4.1. Market Size & Forecast

10.3.4.1.1 By Value

10.3.4.2. Market Share & Forecast

10.3.4.2.1. By Flower Type

10.3.4.2.2. By Distribution Channel

10.3.4.2.3. By Application

10.3.4.2.4. By End Use

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11. Middle East & Africa Floriculture Market Outlook

11.1. Market Size & Forecast

11.1.1. By Value

11.2. Market Share & Forecast

11.2.1. By Flower Type

11.2.2. By Distribution Channel

11.2.3. By Application

11.2.4. By End Use

11.2.5. By Country

11.3. Middle East & Africa : Country Analysis

11.3.1 Saudi Arabia Floriculture Market Outlook

11.3.1.1. Market Size & Forecast

11.3.1.1.1. By Value

11.3.1.2. Market Share & Forecast

11.3.1.2.1. By Flower Type

11.3.1.2.2. By Distribution Channel

11.3.1.2.3. By Application

11.3.1.2.4. By End Use

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11.3.2. UAE Floriculture Market Outlook

11.3.2.1. Market Size & Forecast

11.3.2.1.1. By Value

11.3.2.2. Market Share & Forecast

11.3.2.2.1. By Flower Type

11.3.2.2.2. By Distribution Channel

11.3.2.2.3. By Application

11.3.2.2.4. By End Use

11.3.3. South Africa Floriculture Market Outlook

11.3.3.1. Market Size & Forecast

11.3.3.1.1. By Value

11.3.3.2. Market Share & Forecast

11.3.3.2.1. By Flower Type

11.3.3.2.2. By Distribution Channel

11.3.3.2.3. By Application

11.3.3.2.4. By End Use

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11.3.4. Kenya Floriculture Market Outlook

11.3.4.1. Market Size & Forecast

11.3.4.1.1. By Value

11.3.4.2. Market Share & Forecast

11.3.4.2.1. By Flower Type

11.3.4.2.2. By Distribution Channel

11.3.4.2.3. By Application

11.3.4.2.4. By End Use

11.3.5. Ethiopia Floriculture Market Outlook

11.3.5.1. Market Size & Forecast

11.3.5.1.1. By Value

11.3.5.2. Market Share & Forecast

11.3.5.2.1. By Flower Type

11.3.5.2.2. By Distribution Channel

11.3.5.2.3. By Application

11.3.5.2.4. By End Use

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12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

14.1. Competition Outlook

14.2. Company Profiles (SWOT analysis of top 5 players profiled)

14.2.1. Company Details

14.2.2. Products & Services

14.2.3. Financials (As Reported)

14.2.4. Key Market Focus & Geographical Presence

14.2.5. Recent Developments

14.2.6. Key Management Personnel

15. Strategic Recommendations

16. About Us & Disclaimer

RESEARCH METHODOLOGY

21

Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the global floriculture

market, overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the global floriculture

market.

Data Collection

Data Filter& Analysis

Research &Intelligence

ActionableInsights

BusinessSolution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

22

Research Methodology

Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of the global floriculture market. The team has analyzed

the outlook of various segments of this market, while considering the major influencing factors such as growing demand for cut flowers for

personal use or for gifting purposes as they are considered of high aesthetic value is expected to fuel the floriculture market growth. The study

includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the

global floriculture market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive

secondary research and primary surveys, with various key opinion leaders/stakeholders, such as floriculture companies, channel partners,

market influencers & end-users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 floriculture companies, 100 – 120 end-users, and 15 – 20 industry experts and other value chain

stakeholders in the global floriculture market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi

technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-

2020.

23

Research Methodology

• Respondents were asked about the current and future market growth rates, market shares by flower type, by distribution channel, by

application, by end use, by company and by region. Removing the outlier responses, the geometric mean of growth estimates and provider

wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated

across various segments were further triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market share by flower type, by distribution channel, by application, by end use, by company and by region were calculated based on the

responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or

revenue generated from various segments of floriculture markets. The final shares were calculated by taking the geometric mean of the

responses gathered from key opinion leaders after eliminating the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global

floriculture market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

24

Research Methodology

TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research

also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It

should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the

United States Dollar (USD), with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

• Beekenkamp Group

• Danziger Group

• Duemmen GmbH

• Flamingo Horticulture Investments Limited

• Syngenta Flowers. Inc.

• Karen Roses Company

• The Kariki Group

• Karuturi Global Limited

• Oserian Development Company Limited

• Selecta Klemm GmbH & Co. KG

• Marginpar Flower Group Holdings

• Ruparelia Group

• Multiflora Ltd.

• Ball Horticultural Company

• Carzan Flowers Limited

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

25

Industry Brief

Higher living standards and adoption of durable packaging techniques is expected to drive the demand for global floriculture market throughout the forecast

period.

According to TechSci Research report, “Global Floriculture Market By Flower Type (Cut Flower, Loose Flower, Bedding & Garden Plants, Potted Flowering

Plants, Foliage Plants), By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others), By Application (Aesthetic & Decorative

Purposes, Flavours & Fragrances, Natural Colors, Medicines, Others), By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial), By

Region, Competition Forecast & Opportunities, 2026”, the global floriculture market is expected to attain steady CAGR in the forecast period, 2022-2026. The

high demand for flowers for decoration purposes on various occasions is fueling the floriculture market growth. Flowers can be used for professional and

personal use for aesthetics, decoration, or greeting purposes. The rising demand for cut flowers around the globe and the adoption of favorable agricultural

practices is contributing to the growth of the floriculture market. The adoption of the latest technologies by the farmers and precise management of commercial

floriculture is fueling the agricultural yield and increasing the profitability for farmers involved in the floriculture practice. The profit obtained in the floriculture

production can be higher than the profit obtained from the agriculture practice which is an attracting factor for farmers. Surging demand for Ayurveda and other

native therapies is expected to pave the way for the global floriculture market growth in the forecast period. Flowers including jasmine rose, and others are used

in the production of essential oils and other ayurvedic formulations thereby creating a high demand for the flowers.

However, a lack of awareness in the rural areas may restrain the global floriculture market growth in the forecast period.

Global floriculture market is segmented into flower type, distribution channel, application, end use, regional distribution, and company. Based on the flower type,

the market can be divided into cut flower, loose flower, bedding & garden plants, potted flowering plants, and foliage plants. The cut flower segment is expected

to hold a major market share in the forecast period, 2022-2026. The high demand for cut flowers owing to their fragrance and aesthetic value is driving the

demand of the segment. These are resistant to getting infected with diseases and external factors such as pests that can adversely affect flower production. Cut

flowers can be easily handled and harvested and can be used for gifting or decoration purposes. Based on the distribution channel, the market can be divided

into retail, florists, supermarkets/hypermarkets, online, and others. The online segment is expected to witness the fastest incremental growth in the next five

years. High internet penetration and the proliferation of smartphones are driving the growth of the online sales channel. Market players are developing user-

friendly interactive applications and websites to expand the reach of their products. The facility of easy dispatch and delivery options along with the availability of

a wide variety of options is boosting the demand of the floriculture market. Market players offer lucrative discounts to customers and create a personalized

experience for consumers to increase the sales of the flower through online channels.

Beekenkamp Group, Danziger Group, Duemmen GmbH, Flamingo Horticulture Investments Limited, Syngenta Flowers. Inc., Karen Roses Company, The

Kariki Group, Karuturi Global Limited, Oserian Development Company Limited, Selecta Klemm GmbH & Co. KG, Marginpar Flower Group Holdings, Ruparelia

Group, Multiflora Ltd., Ball Horticultural Company, Carzan Flowers Limited are the leading players operating in global floriculture market. Floriculture related

farmers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to

better efficiency and durability, several floriculture providers are coming up with their technologically advanced offerings.

“Market players are adopting modern farm practices to increase the yield of the floriculture practice and making high-end investments for research activities to

procure quality seeds and fertilizers which is expected to fuel the growth of the floriculture market in the next five years. The rise in the advancements in the field

of plant biotechnology such as genome sequencing and the development of genetically modified flowering plants to increase the yield of floriculture production is

expected to create lucrative opportunities for the floriculture market growth. The growing demand for flowers along with the adoption of attractive marketing

strategies by the market players is expected to propel the floriculture market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research,

a research based global management consulting firm.

26

Sample Data - Snapshot

Global Floriculture Market Size, By Value (USD Million), 2016-2026F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

2016 2020 2021E 2026FCAGR BY VALUE: XX% CAGR BY VALUE: XX%

North America Floriculture Market Share, By Flower Type, By Value, 2016–2026F

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Cut Flower Loose Flower Bedding & Garden Plants Potted Flowering Plants Foliage Plants

United States Floriculture Market Share, By Distribution Channel, By Value, 2016–2026F

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

20%

2016

2017

2018

2019

2020

2021E

2022F

2023F

2024F

2025F

2026F

Retail Florists Supermarkets/Hypermarkets Online Others

27

Report Ordering

Report Name: GLOBAL FLORICULTURE MARKET

FORECAST & OPPORTUNITIES

2016 – 2026

To View Sample OR Purchase Report

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in

number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The

proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’

model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich

evaluation of the opportunities available in the market.

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Biochemical), By Form (Liquid v/s Dry), By Crop Type (Cereals & Grains, Oilseeds & Pulses, Fruits & Vegetables, Others), By Mode of Treatment

(Soil Treatment, Seed Treatment, Foliar Sprays, Others), By Infestation (Root Knot, Cyst Nematodes, Lesion Nematodes, Others), By Region

The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considersreliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors oromissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of thisreport. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative marketsize and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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