India Pet Food Market Size, Share, Growth & Forecast 2026

MARKET INTELLIGENCE . CONSULTING

www.techsciresearch.com

INDIA PET FOOD MARKETFORECAST & OPPORTUNITIES

FY2016 – FY2026

2

Scope of ReportProduct of Interest (POI): Pet Food

Review Period

FY2016 – FY2019

Base Year

FY2020

Estimated Year

FY2021

Forecast Period

FY2022 – FY2026

Year Range

Rising concerns among pet owners regarding the importance of pets’ nutrition and search for products catering to

specific needs of the pets are few of the factors accelerating growth of the market. With increasing trend of

keeping pets as a companions is leading to surge in ownership of pets, such as birds, fish, cats, etc.

With rapid urbanization, growing number of middle class and affluent families coupled with surging need for

security and companionship, pet food market in the country is anticipated to witness a double digit CAGR.

Moreover, growth in disposable income has led pet owners to spend more on their pets’ well being, thereby

positively influencing pet food market in India.

PET FOOD MARKET

Market SegmentationFOOD TYPE

• Dry

• Wet

• Others

PET TYPE

• Dog

• Cat

• Fish

• Others

REGION

• North

• West

• South

• East

POINT OF SALES

• Dedicated Pet Store

• Supermarket/Hypermarket

• Online Retail

• Others

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S. No. Contents

1. Pet Food: An Introduction

2. Research Methodology

3. Executive Summary

4. India Pet Food Market Outlook

4.1. Market Size & Forecast

4.1.1. By Value

4.2. Market Share & Forecast

4.2.1.By Pet Type (Dog, Cat, Fish and Other Pets includes Birds, Tortoise, Small Mammals like Rabbits, Hamsters, Guinea Pigs, Mouse, etc.)

4.2.2. By Food Type (Dry, Wet & Others (Treats, Flake & Pellet, Freeze-Dried, etc.))

4.2.3.By Point of Sales (Dedicated Pet Store, Supermarket/Hypermarket, Online Retail & Others)

4.2.4. By Leading City

4.2.5. By Region

4.2.6. By Company

4.3. Market Attractiveness Index

5. India Dog Food Market Outlook


5.1.1. By Value

Table of Contents

4

S. No. Contents


5.2.1. By Food Type (Dry, Wet & Others)

5.3.2. By Dog Lifecycle (Pup, Adult & Senior)

5.3. Product Benchmarking & Pricing Analysis

6. India Cat Food Market Outlook


6.1.1. By Value


6.2.1. By Food Type (Dry, Wet & Others)

6.2.2. By Cat Lifecycle (Adult, Kitten & Senior)


7. India Fish Food Market Outlook


7.1.1. By Value


7.2.1. By Food Type (Flake & Pellet, Freeze-Dried)


Table of Contents

5

S. No. Contents

8. India Other Pet Food Market Outlook


8.1.1. By Value

9. Supply Chain Analysis

10. Import - Export Analysis

11. Impact of COVID-19 on India Pet Food Market

12. Market Dynamics

12.1. Drivers

12.2. Challenges

13. Market Trends & Developments

14. Policy & Regulatory Landscape

15. India Economic Profile

16. Competitive Landscape

17. Strategic Recommendations

18. About Us & Disclaimer

Table of Contents

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing List of Respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the India pet food market,

overall market size and segmental market size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the India pet food market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

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Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of India pet food market. The team has analyzed the outlook of

various segments of this market, while considering the major influencing factors such as increasing number of pet ownerships and declining mortality rate

of pets. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve

sustainability in India pet food market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value: Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary

research and primary surveys, with various key opinion leaders/stakeholders, such as pet food manufacturer and supplier companies, channel partners,

end users, industry experts, and other industry participants.

• The team interviewed more than 12 – 15 pet food manufacturer and supplier companies, 45 – 50 end users, and 8 – 10 industry experts and other value

chain stakeholders in the India pet food market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi technique.

Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-FY2020.

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• Respondents were asked about the current and future market growth rates, market shares by pet type, by food type, by point of sales, by region

and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across

various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further

triangulated from other stakeholders.

Methodology Followed for Calculation of Market Shares:

Market shares by pet type, by food type, by point of sales, by region and by company were calculated based on the responses received through

primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of

pet food market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating

the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India pet food

market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used

the impact analysis during short, medium, and long-term period to estimate the demand and to reach accurate market numbers. It should be noted

that the figures compiled are only for the organized market including market share data.

Partial List of Companies Interviewed Key Secondary Sources

▪ Mars International India Pvt Ltd.

▪ Indian Broiler Group

▪ Gitwako Farms India Pvt. Ltd.

▪ Venky's India Ltd.

▪ Charoen Pokphand India Pvt Ltd

▪ Farmina Pet Foods India (Russo Mangimi SpA)

▪ Cuddle Up Diet Products Pvt. Ltd.

▪ Bharat International Pet Foods Pvt. Ltd.

▪ Sernea Enterprises

▪ Agro Food Industries

▪ Stylam Pvt Ltd

▪ World Bank

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ Statista

▪ News Dailies

▪ Credible Paid Databases

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Industry Brief

According to a recently released TechSci Research report, “India Pet Food Market By Pet Type, By Food Type, By Point of Sale, By Region, By Leading Cities,

Competition, Forecast & Opportunities, FY2026”, pet food market in India is projected to grow at a CAGR of more than 16% until FY2026, owing to increasing

income levels, rise in pet population, increasing demand for organic pet food and people adopting western culture. Additionally, rising awareness regarding the

fact that pets should be fed readymade food instead of home-made food because of the added nutritional factors and companies focusing on price innovations,

new products creation and acquisition & partnership are driving the growth of India pet food market.

The India pet food market is segmented into pet type, food type, point of sale, leading cities, region and company. In terms of pet type, the market is segmented

into dog, cat, fish and others which includes birds, tortoise, small mammals such as rabbits, hamsters, guinea pigs, mouse, etc. Among these, dogs accounted

for the largest share in pet food market in FY2019 followed by fish and are expected to hold their dominance in the market until FY2026 as well on account of

rising ownership of pet dogs across the country as dogs have become an integral part of every Indian family today. In terms of food type, the India pet food

market is segmented into dry, wet and others which includes treats, flake & pellet, freeze-dried, etc. Out of these, dry food type segment accounted for the

majority share in FY2020 and is anticipated to hold its dominance over the India pet food market through FY2026 as well. This is due to the fact that there is no

additional preparation required for serving dry food compared to wet food and people usually prefer dry pet food on account of no extra efforts required for its

serving.

In terms of point of sale, market is segmented into dedicated pet store, supermarkets/hypermarkets, online retail and others which includes convenience store,

pharmacy, etc. Out of these, dedicated pet store is expected to dominate India pet food market until FY2026 on account of the fact that these stores serve as

one stop destination for the consumers regarding all their pet food and grooming needs. Although, urban areas remain the dominant consumption market,

however, deeper penetration in rural areas is expected to drive the pet food market across the country.

In terms of region, the India pet food market is categorized into North India, South India, East India & West India. Here, North India held the largest market share

until FY2019 followed by South India owing to increasing pet population and surge in number of nuclear families. In addition to this, prevalent trend of keeping

dogs as pets to ensure family’s safety and keep a reliable lookout is also driving the market. Moreover, dog owners are resistant to accept any other pets such

as birds or sea creatures such as tortoise due to lack of availability and huge temperature variation in the region due to which, the life expectancy of these pets

is significantly low in North region due to the climatic conditions.

In terms of leading cities, the market is segmented into Mumbai, Delhi/NCR, Chennai, Hyderabad, Bengaluru, Kolkata, Pune and Rest of India. Out of these,

Mumbai accounted for majority share in India pet food market due to increasing availability of nutritional pet food products across the city, lack of time to prepare

homemade foods for pets, hectic lifestyle of consumers, etc.

Major players operating in India pet food market include Mars International India Private Limited, Indian Broiler Group Pvt. Ltd., Charoen Pokphand India Pvt Ltd,

Farmina Pet Foods India (Russo Mangimi SpA), Gitwako Farms India Pvt. Ltd., Venky’s (India) Ltd. and others. Leading players and companies are focusing on

product quality, price innovation, products innovation and acquisitions & partnerships to maintain sustainable growth in the market.

“India pet food market is expected to grow at a robust pace due to the increasing preference of opting the best nutritional pet food for their pets by consumers

coupled with increasing availability of pet food over online channels as people are getting more health conscious for their pets also and prefer quick deliveries

and attractive discounts.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

FY2016 FY2020 FY2021E FY2026F

By Value (USD Million)

India Pet Food Market Size, By Value (USD Million), FY2016–FY2026F

CAGR BY VALUE : XX% CAGR BY VALUE : XX%

India Pet Food Market Share, By Company, By Value, FY2020

100% 15%

10%8%

5%4%

3% 3%

52%

Total Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Others

India Dog Food Market Share, By Food Type, By Value, FY2016–FY2026F

30%30%

30%

30%

30%

30%

30%

30%

30%

30%

30%

40%40%

40%

40%

40%

40%

40%

40%

40%

40%

40%

30%30%

30%

30%

30%

30%

30%

30%

30%

30%

30%

FY2016

FY2017

FY2018

FY2019

FY2020

FY2021E

FY2022F

FY2023F

FY2024F

FY2025F

FY2026F

Dry Wet Others

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FORECAST & OPPORTUNITIESFY2016 – FY2026

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas

to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting

models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and

global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the

market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together

with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal

consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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