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Success on FacebookTips to engage your audience and beyond
“The best posts connect to your audience in a real and genuine way.”
• Social media is a two-way (or more) conversation
• Leave marketing lingo to press releases• If you must sell, do it in a way that engages• Make use of “Events”
Be valuable• Provide solutions to problems (how to …, tips
for …)• Entertain• Motivate and inspire• Piggyback off of others
Be a curatorCollege.Alltop.com
GrownAndFlown.com
SUNY Blog
New York Times Education Blog
Feedly
News from around JCC
Be visual• Posts with photo or video receive twice the
engagement• Post big photos (1200 x 900 pixels)• Upload video right to Facebook• Allow Facebook to bring in link images (there’s
a tool for that!)
Visual tools• Pic Monkey• Canva• Free video editing software• FreeImages.com• Bing search
Be engaging
• Ask questions … specific questions• Ask your audience to comment, like or share
your posts every once in awhile• Keep the conversation going• Answer questions• Comment on and like posts from others
Be real
• Connect like a friend• Be conversational and fun• Be informal, but have a consistent tone• Offer behind-the-scenes glimpses• Thank your followers• Engage with other pages (comment, like, and
share)
Be timely
• Use Facebook analytics• Learn when your audience is engaged• Quality > Quantity• Experiment• Don’t overdo it• Consistency is key• Social media calendar
Be concise
• Shorter usually = better response• 2-3 sentences to introduce curated material• 500-1,000 words for original information
Be trendy
• Piggyback off of what is trending on Facebook, Twitter, and search engines
• National ________ Day (NationalDayCalendar.com)
• Holidays and other key days• Curation sites
Be smart
• Use Facebook analytics!• Use Likealyzer (awesome tool)• Know your audience• Determine what works best
In closing …
• Valuable posts• Visual posts• Ask-a-question posts• Behind-the-scenes posts• College news posts• Trending topic posts