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Alyssa DalyCOMCASTOFFICIAL DIGITAL MARKETING STRATEGY 2014
Calling all ages!
TARGET AUDIENCE
We want to show that Comcast not only is the best Internet and
television product, but has much more to offer such as
Xfinity on demand, home security, and exemplary
customer service.
WHY DO ALL THIS?
Personal interaction
Show company
style
Present direct
pictures of products
Personal interaction
with customers
Constant Contact
Instant advertising
YO
U
TU
BE
5% increase in sales
per month
Increased web traffic on
website page
Increase in social media
account followers
Customer satisfaction
increase
Key
Performan
ce
Indicators
K
PI
Estimated Budget: $10,000,000
Sponsored/Promotional Tweets:$3,500,000
Sponsored/Promotional Instagrams:$3,000,000
YouTube Commercials:$3,500,000
Our price: $210 hr, 6months,70hr/month,
total $88,200
BUDGET
Our objective (Big Idea)
Social Media Accounts
Six Month Timeline
WRAP UP
