Upload
sophie-thibault
View
70
Download
2
Embed Size (px)
Citation preview
V E R I Z O NCAN YOU HEAR
ME NOW?Sophie Thibault
BIGIDEA
6-month music tour across theU.S. from May-October
Los Angeles, Las Vegas Detroit,Chicago, NYC, and Dallas. 5 Seconds of Summer will
headline different special guest act in
each city
V E R I Z O N
TARGETAUDIENCE
18-24 year olds young adults makenew and important
life decisions for thefirst time on their
own having great service is
on the top of thisconsumer’s priority
list want to experience
everything life has tooffer
V E R I Z O N
TIMELINE
Advertising will begin inJanuary with
promotional videos andcontest entries
Advertising will increasesignificantly in March Each city’s advertising
will fluctuate thefollowing months
depending on ticket sales
V E R I Z O N
OBJECTIVES
keep currentcustomers; loyalty is
importantincrease brand
awareness; watch fornew followers, likes,
shares, views, andtweets
gain new customers;track new contracts
and phone sales
V E R I Z O N
MOBILE
Phone appMobile website
Desktop siteSocial media
accounts
V E R I Z O N
PRIZEINCENTIVES
Pair of tickets tomeet & greettickets for 5
Seconds of SummerFree iPhone andyear of service
Paid flight toattend concert of
choosing
V E R I Z O N
BUDGET
$1.64 billion advertising budgetBudgeted for the 6-month tourand advertising dedicated to it;
Promotional videos, securingvenues and special guest artistsGiveaways; tour tickets, phones,
and full year of service fromVerizon
Money will be used to paycelebrities to attend concerts
and publicize it
V E R I Z O N
SUCCESS
Add is considered a success if…Ticket sales are at 90% capacity
for each location 100 new contracts are signed
each month 250 new phones are purchased
monthly if traffic on the Verizon Wireless
homepage is up 30% after thetour is over
social media: likes, followers,and views have to be up by 30%
as well
V E R I Z O N
SUMMARY
Verizon Wireless will behosting a 6-month U.S with 5
Seconds of Summer Target 18-24 year olds on all
forms of social media Celebrities will be paid toendorse the tour and post
about it Keeps current customers
loyalGains new clients
Improves brand awareness.