Basic Marketing Plan:

Prepared for…

Investors, Distributor, Consultants:

• Direct to Consumer Launch – Fall 2012

• Spring Break Supplement Launch –

Feb. 2013

• Summer Vacation Launch – May 2013

• Sports Supplement Launch – Fall 2013

• Christmas Supplement Launch – Nov. 2013

Quick Facts:

Intellectual Property:

Provisional Patent has been filed November 2011 and approved February 2012

We have 3 Trade Marks approved

COTG™

Church on the Go™

Values on the Go™

Christian’s on the Go, LLC May 2012

Amanda Tiffany, Partner

Michael Tiffany, 10 yrs old, Partner

Aspire Beyond Consulting, LLC formed March 2009

Seeking…

A partnership with a company to help us to grow world-wide through strategic counsel and capital.

Marketing Plan has been completed by Amanda Tiffany, Principle of Aspire Beyond Consulting, LLC and is very basic, more detail will be available upon request:

262-909-0433

Mycotg.com

amandastiffany@gmail.com

The Pre-Plan:

Use our experience and networking wisely

5 Focus Groups have assessed:

Viability of COTG Concept (May 2011)

Re-visions to Directions and Content (2) (August, Sept. 2011)

Price Point (upon playing COTG for the first time) (Oct. 2011)

Finalization of all Intellectual Materials for filing of Patent and TM (Nov. 2011)

Evaluateindustry/market trends

Rambert&Rambert,Minneapolis, MN

The Capture Group, Chanhassen, MN

Alan Bagg, Corprate Image

Input from key resources

Manufacturing (Made in USA only)

New product development (Patent Attorney David Gottardo)

Salestrends (Chicago Toy and Game Show was Conceptual Launch-Nov. 2011)

Sales Goals:

Global Faith-based Resource Company call Aspire Beyond (Christian’s on the Go and/or Character on the Go)

1M in sales in Dec. 2013 (Yes I said it – Matthew 19:26)

Direct to Consumer (Home based Business run similar to Silpada, Inc)

Presence in Christian Bookstores (CBA.org)

Presence in Churches and Non-profits (Sunday School’s and Resource Libraries)

Ronald McDonald House, Director Jessica Greb

National Institute of Marriage, Brandon-MO

First Assembly Kenosha, Pastor Bob (Youth Ministry)

Seeking Advisor for Customer

Research

Five Focus Groups between (June 2012 – Oct. 2012)

First-hand contact

Interviews, questionnaires, surveys

SWOT analysis

KEY: We listened to these people! They are your lifeblood!

Future of Aspire Beyond/COTG™

Pipe-line Plans

1. COTG (Church and Character – 52 week card kit only)

2. Holiday additions

3. COTG version 2 (Launched 40 weeks post initial launch)

4. Character on the Go is non-biblical but would have 52 Characteristics using “hero” quotes in place of scripture

Product is “seasonal”, start research as soon as “hot” period is over

Summer Vacation

Spring Break

Christmas Breaks

Supplement to regularly scheduled worship

Target Audience

• SWOT Analysis available with SSC-P

• Marketing Objectives

– 25 - 45 yr. female with family

– Grandparents (gifts at bdays and holidays)

• Social media, phone calls, direct sales, etc.

– Budget (5k)

• Executive Summary Available – Created by Advisory

Board (Oct. 2011)

Post-Plan – Enacting the Plan!

Measure, Measure, Measure

Find out what worked, what didn’t

Track results for ROI

Bloggs

Newsletters

Social Media

SHARE results

If an ad/promo campaign increases sales by 13% but nobody knows about it, did it really happen? We will be continually communicating with investors and looking or partnerships

Focus on the Family

Parenting.com

Implied value added + increase sales/brand equity = more $$$ next year

The Major Ground Rules to Lay for

Yourself

Be strategic and do not over-extend resources (K.I.S.S.)

Look for low-hanging fruit – ex. use customer database for

direct marketing campaign, and social media

Select tactics where you can define measurable for

purpose of sale of COTG

Team Goals:

Investors:

•Restructure of company in order to provide stock options (Scott Hess, Clifton-Gunderson)

Advisory Board:

•Keep people in your organization up to date on what you have going on (direct mail, advertising, promotions, materials, etc.).

Faith-based Organizations via Social Media:

•The more people know, the more feedback you’ll get…the more value people will find in “Marketing”

Next Steps1. Todd Jacobs, Talicor, Distributor

2. Jack Bloom, Consultant T

3. Tim Walsh, Inventor

4. Ray Wehrs, Gamer – Inventor

5. Rich Sontag, Christian Business Association (CBNA.org)

6. Dan Becker, Investor

7. Mike Boyle, Capture Marketing Group

8. Gary Hannemann, Banking Investor

9. Rev.James Fisher, Linked-IN

10. Bill Robinson, Zonderkidz

11. Jerry Bloom, Christian Books

12. Pastor Bob, First Assembly

13. Pastor Christine, Mt. Pleasant Luther Church

14. Alexa Damon, ChiTAG

15. Business Coach, CA

16. Kent , Thrivent – Motivational Speaker

17. Mary Couzin, ChiTAG

18. Vendors at CBA.org convention on July 15th in Orlando

Team ABC:

Rachael Contreras, VP of Sales is working Social Media, Networking Database and Monthly Newsletter

Jen Peters, updating website pics, video and content

Video Editor, 2 minute what is COTG and Demo of Play