BUSINESS ANGEL EXPECTATIONS FOR EXECUTIVE SUMMARY – PITCH

www.fiban.org/submit

CONTENT

1.  Overview 2.  Pitch deck 3.  Team 4.  Executive Summary 5.  Financials 6.  Documents 7.  Additional questions

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SUBMIT YOUR EXECUTIVE SUMMARY www.fiban.org/submit

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EXECUTIVE SUMMARY TOPICS

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1. OVERVIEW

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COMPANY X

ENTREPRENEUR

Add an overview to help investors evaluate your startup. You might like to include your business model, structure and products/services.

Describe what makes your service/product unique (first that investors see), example: “A new industry focused solution doing …”

1. OVERVIEW

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Company name Recommend to have your company registered

Oneliner (max. 160 words)

Describe what makes your service/product unique (first that investors see), example: “A new industry focused solution doing …”

Pitch overview (max. 450 words)

Add an overview to help investors evaluate your startup. You might like to include your business model, structure and products/services.

2. PITCH DECK

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COMPANY X

Describe what makes your service/product unique (first that investors see), example: “A new industry focused solution doing …”

2. PITCH DECK

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Pitch deck (Power point / Pdf)

Your pitch deck is an essential part of your profile. Help investors evaluate your company by uploading one.

Video also possible

3. TEAM

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3. TEAM

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Management Team Your core team

Advisors References, accelerators, startup guiding, etc.

Previous Investors Previous investors, including family and friends.

4. EXECUTIVE SUMMARY 1/2

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Customer problem Sales & Marketing strategy Products and services Business model Target market Competitors Customers Competitive advantage

4. EXECUTIVE SUMMARY 1/2

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Customer problem What customer problem does your product and/or service solve?

Products and services

Describe your product and/or service and detail the key customer benefits.

Target market Detail the geographic, demographic and psychographic characteristics that define your target market.

Customers Outline who your customers are and why you are targeting them.

4. EXECUTIVE SUMMARY 2/2

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Sales & Marketing strategy

How do you aim to reach your potential customers and who will do it.

Business model How do you plan to run your business (B2C, B2B, etc) and how do you find this to be done.

Competitors There is always competitors, not always direct but you are competing against time/capital used.

Competitive advantage

Probably most valuable answer, how is your service/product better than others helping you to gain customers.

5. FINANCIALS

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5. FINANCIALS

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Seeking (€) Only the amount of capital you’re seeking from angel investors.

Round description Seed round Series A round Series B round Series C round Other

Security type Preferred equity Common equity Convertible notes

Pre-money valuatino

Valuation refers to the total value of the equity of the company. We speak of either pre-money or post-money valuation. Pre-money valuation is the value of the company before the investment, calculated with the share price offered to the investors.

6. DOCUMENTS

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6. DOCUMENTS

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Business plan Attachment.

Financial projections

Attachment.

Supplemental documents

Attachments.