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By: Nana Topuria
FedEx Facts
1971,Frederick W. Smith realized the need for an airfreight system which could deliver documents overnight.
Company was incorporated as 'Federal Express Corporation' in June 1971 at Little Rock, US.
In April 1973, FedEx commenced full-fledged operations across 25 cities in the US.
FedEx had suffered losses during the initial years of operations, but by 1976 it had started generating profits.
Today's FedEx is led by FedEx Corporation, which provides strategic direction to its operating companies that compete collectively under the FedEx name worldwide:
FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, FedEx Custom Critical, FedEx Trade Networks and FedEx Services.
Independently, each company offers flexible, specialized services representing the best supply chain, transportation, business and related information services.
CSR Definition General definition: A set of actions a company
takes to improve, maintain, or mitigate a company’s impact on society and the environment while increasing value.
CSR deals with role of business in society
FedEx CSR policy Ethics, workplace and diversity initiatives,
environment, and philanthropy
Ethics FedEx intent to create high business ethics
Mission Statement Corporate governance protocol
Code of Business Conduct and Ethics (CBCE) Whistleblower policies Alert Line
Governance hierarchy Independent Board of Directors Committee Charters (4)
Audit, Compensation, Information Technology Oversight, Nominating & Governance
Complimenting FedEx for its HR policies, Work Force magazine wrote,
"FedEx is an example of an organization that has created an effective HR strategy that supports productivity and profitability. The corporation's philosophy is that employees should be doing the kind of work they want to do."
In 2014 there was a scandal about FedEx. FedEx Corp. was charged with conspiring with Internet pharmacies over a decade to deliver drugs that were illegally bought online without a prescription, transactions brought the company at least $820 million in revenues. The company said it was innocent and accused prosecutors of unfairly assigning law enforcement responsibilities to the deliverer of more than 10 million packages a day. FedEx also said it has cooperated closely with federal and state law enforcement agencies for 42 years, and has assisted the Drug Enforcement Administration in "combatting rogue Internet pharmacies. "The charges against FedEx involve deliveries between 2000 and 2010 of medications from pharmacies that required their customers only to fill out an online form, without any need for a doctor's examination, diagnosis or prescription. Federal officials had informed FedEx by 2004 that illegal online pharmacies were using its services for illicit drug deliveries. In response, FedEx began separating drug deliveries from problematic Internet pharmacies and holding them for pickup at company stations.
Workplace & Diversity Initiatives
Employee Recognition Programs Five Star [enhanced service and profitability through teamwork] Bravo Zulu [above and beyond job expectations] Purple Promise [deliver superior customer service] Humanitarian Award [community service] CEO Safety Award [contribute to operational safety]
People-Service-Profit (P-S-P) Philosophy Survey-Feedback-Action (SFA) Program Health Risk Reduction and Cost Reduction Program
Twelve employee wellness initiatives Official Diversity Mission Statement and Corporate Diversity Council
Commitment of the employees
When the company was going through severe financial difficulties, the employees were prepared to sell their personal belongings and use their own credit cards to purchase fuel to deliver the packages to the customers. Even when the employees didn't receive their salary on time, they continued working with FedEx.
Environment FedEx stated priority: Provide global connections while minimizing
its environmental impact Main focus areas (3)
Conservation All electric delivery vehicles and commercial hybrid trucks
Route optimization
Extensive recycling program
Alternate energy Solar and green power
Drive train configurations
Hybrid diesel/gasoline-electric
Industry leadership
Philanthropy Philanthropic investment focus (3)
Emergency and disaster relief Transporting aid Funding disaster preparedness education initiatives
Child pedestrian safety Safe Kids Walk This Way program
Environmental sustainability EarthSmart, EarthSmart Outreach, EarthSmart@Work
Supports Red Cross and Salvation Army Employee volunteers Purchased 11 Emergency Services Response
Units Free shipping of emergency supplies $1 million pledge to Japan disaster relief
Evaluation FedEx engages in variety of CSR initiatives
Incidental/responsive: Japan and Haiti relief efforts Continuous: ORBIS International, Red Cross, Conservation International Internal: EarthSmart
Evaluation: Internal: FedEx annual CSR report External:
Recognition and awards
Ratings and indices
Recommendation Porter’s concept: “strategic CSR”
Aligns CSR with business goals – transforming from business cost to business strategy
Will leverage core competencies Requires mapping social opportunities Categorizing and prioritizing social issues
Improve annual CSR report Move beyond statistics and stories Include impact analysis and quantitative ROI assessments Understand CSR and financial performance are correlated
Conclusion In my opinion, as I understood by researching,
FedEx is one of the best place for working. They really care of their employees. They try to create the workplace where employees will be happy, satisfied and will love their job. They are involved in social activities. They are a part of several social groups. They have instant response on accidents (earthquake, flooding, etc.). They were awarded several times for a great CSR policies. They have recognitions from people and media. I think FedEx is a really good company and as a customer, my attitude became very positive for FedEx.
Thank You For Attention!