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Team : Ladybugs

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Summary

FedEx

Logo

The meaning & the message of logo

(Nguyen T. Nhu Quynh)

FedEx’s old logo(Bui T.Huyen

Trang)

The shape of new logo(Bui Phuong Dung)

Color of other logos (Nguyen T.

Thanh Thuy)

The color of main logo(Nguyen Thuy Cuc)

FedEx Corporation

(Bui Quynh Hoa)

LOGOFedEx Corporation

Founded: Frederick W. Smith (1971) as Federal Express Corp.

Present name: FedEx Corporation (since 2000)

Slogan: The World On Time

Products: Post delivery, express mail, freight forwarding, third-party logistics (FedEx 2012 & Wikipedia)

LOGO Federal Express’s Logo

The original logo was designed by Richard Runyan in 1973

LOGOFedEx’s Logo

New logo is designed by

Lindon Leader in 1994

LOGOFedEx’s Logo

The conjoined “dE”: a close cohesion of the corporation and its purpose in serving customers

Simple font

LOGO FedEx’s Logo

Hidden arrow - a symbol for speed & precision

LOGOFedEx’s Logo

Purple - the color of royalty that is associated with wealth & prosperity

Orange - tied with fun times, happy & energetic days; also associated with ambition

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LOGO FedEx’s LogoDifferent colors in FedEx logos

LOGOMeaning & Message of Logo

Message: Always moving

forward to serve customer best

Creating Beliefs in Best FedEx services

LOGOReference

FedEx 2012, ‘Company Information’, About FedEx, last viewed 13 October 2012.

<http://about.van.fedex.com/company-information>

Johnson, D. 2007, ‘Color Psychology’, Information Please, last viewed 13 October 2012.

< http://www.infoplease.com/spot/colors1.html>

Precision Intermedia, ‘Color Psychology and Marketing’, Precision Intermedia, last viewed 13 October 2012.

< http://www.precisionintermedia.com/color.html>

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