Fast Track Social Media Seminar Eureka

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Fast Track Social Media 2012

Presented by

www.pageadministrator.com



OUR SERVICES

• Branding • Marketing • Search Engine Optimization (SEO) • Social Media Management • Social Media Marketing • Social Media Optimization (SMO)



SEO

Blog

Targeted Email

Marketing

Website & Landing Pages

SMO & Viral Marketing 1. LEAD GENERATION

2. CLIENT ACQUISITION

3. CLIENT RETENTION

THE ONLINE MARKETING PROCESS


Fast Track Social Media 2012 Uhmmm 2012...



WHY IS SOCIAL MEDIA SO IMPORTANT?

“Social Media has overtaken porn as

Activity on the Web”





It is simply a Two Way Conversation

You need to LISTEN & ENGAGE with your FANS & FOLLOWERS



“Digital marketing

budgets are projected to exceed offline budgets for the

1st time ever in 2012.” Source: Social Examiner Report 2011


Fast Track Social Media 2012 Blogging is the key to Article Marketing

• Content is KING

• Google Ranks the most relevant Websites, Landing Pages, Blogs and Social Business Pages.

• SMO & SEO works with Fresh Content



“According to

there are + 340 of social

media sites excl. Dating Sites.”

So how many are out there?



The 7 Top Social Media Sites:

• Your Professional Network

• Facebook Your Personal & Business Network

• Your Geo-locator Network

• Twitter Your Free SMS Network

• Your Video Network

• Google + Your Circles Network

• Your Image Network





• 1 Professional Joins LinkedIn Every Second

• 129 Million Professionals On LinkedIn to date and growing



• Businesses who are serious about growing their network and getting introduced to the right people.

• Create an industry group and company page which you can manage and engage with potential clients.





800,000,000 Million Users

3 Billion click I LIKE a Day

1 Billion Users forecasted by 2012





There are 311,840 Facebook Users in MAURITIUS

that is 1/3 OF THE POPULATION & GROWING STRONG

41,399,720 Facebook Users in INDIA

30,470,400 Facebook Users in UK

23,545,120 Facebook Users in FRANCE

22, 123,660 Facebook Users in GERMANY

SOURCE- http://www.socialbakers.com/facebook-statistics



Internet Usage / Age Group in Mauritius

36%

26%

11%

10%

9%

5%

2% 1%

18-24

25-34

16-17

35-44

13-15

45-54

55-64

65-70

Source: Socialbakers.com



FACEBOOK REPORTS – Analytical & Quantitative



A NEW BRANDING EXPERIENCE

Source: http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/

http://mashable.com/2011/10/07/vw-releases-inventive-facebook-timeline-cover-for-fans/



































FOURSQUARE



•Around 15 million people worldwide Over 1.5 billion check-ins, with millions more every day •Over 600,000 Businesses are registered







Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.



paid KIM KARDISHAN $25K a TWEET!

RESULT: It drove 40,000 people to the Armani website in less than 24 hours.



DELL: Used Twitter to create

and booked $3 million in revenue in one year

from Twitter postings.

RESULT: Dell has over 1,543,201 followers to date on Twitter. Although they are only following 37, they are known as a value provider.

http://twitter.com/DellOutlet





3.5 hours Per Week*

Source: Based on http://royal.pingdom.com/2011/02/04/facebook-youtube-our-collective-time-sinks-stats/

2.9Bn

hours Per month collectively **

Is the 2nd largest search engine after Google



Viral examples:

2 weeks ONLINE VIEWS 85,316,893



Why Google is the preferred Online TOOLS? 1. Google.com

2. Gmail

3. Google Docs

4. Google Maps

5. Google Earth

6. Google Search +

•293,000,000 Users by end of 2012

•62,000,000 Users



•11 Million unique users in JAN 2012 •Gender 31.8% Male & Female 68.2% •Av age 27.4 % are 25-34 •Av Annual Income $100,000.00 •50% of users have kids •Av Time spent 15.8 minute vs 12.1m Facebook

Source: http://blackboxsocialmedia.com/wp-content/uploads/2012/02/Pinterest-Chart.png

http://blackboxsocialmedia.com/wp-content/uploads/2012/02/Pinterest-Chart.png







The Question is do you have a Strategy?

“Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.”



“In fact, in 2011, 62% of consumers used

social media for customer support!

Approximately 95% of fan-written Facebook

wall posts go unanswered.” Source: Social Examiner Report 2011



Case Studies Prove ROI based on:

• Sales

• Shorter Sales Cycles

• New Leads

• Improved company operations

• Innovations that resulted in a better way to do business

Source: http://barnraisersllc.com/2010/10/33-13-social-media-case-studies-prove-roi/

http://barnraisersllc.com/2010/10/33-13-social-media-case-studies-prove-roi/

















THESE 4 SOCIAL MEDIA CASE STUDIES PROVE HIGHER CUSTOMER SERVICE & ROI



Used one of the most popular and basic functions on Facebook, Tagging Pictures and used it to IKEA’s advantage to promote its showroom products from sales people to regular people creating recommendation and advocates all over the world

RESULT: 15% lift in sales



has over 1.6 million fans on their

Facebook page and a staff of 20

to engage, manage conversations

and, when appropriate, encourage sales.

The company trains and educates this team.

RESULT: Surveys show best customer service ratings while also delivering some of the company’s highest sales per employees.



22,000 fans of Cadbury Wispa

petitioned the company on

Facebook to bring back the

discontinued chocolate bar

RESULT: Cadbury released 40 million bars and sold out in 18 weeks, a rate of 4 per second



TOURISM QLD: In 2009 Tourism QLD and its

Ad Agency planned a social media campaign to

reach 400,000 people.



RESULT:

• 1 Million views in two days

• 1100 TV hits in the US

• 336,000 fans on Facebook

• 3700 followers on Twitter

• 6.7 Millions hits on the website

• $11Million worth of exposure



There is no magical recipe for a successful social media marketing

It takes the right TEAM

A careful mixture of simple

and valuable elements

which needs to be present

before,

through

and after the

implementation.



DO YOU HAVE

ANY

QUESTIONS?



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