Facebook Strategies for Local Business - Strategy

#1

Get Clear on Your ‘Voice’ and Brand Image

6/16/2011

Before ever building a Facebook page, you need to clarify what you want your Local Business ‘Voice’ & Image to be.

First Things First

• What are our business goals?

• What is our vision and mission?

• Who is our target audience?

• What topics are important and will grab our target market?

To Build Your Voice & Image, Ask Yourself…

• Clarify 1 to 2 goals that are important to you:– Brand exposure?– Expert status?– Boost sales?– Increase prospects and leads?

• Don’t try to conquer the world:– Be selective– Prioritize

What Are Your Business Goals?

• Your voice should always support your vision and mission

• Write down your vision and mission and refer to it often to make sure you’re always in alignment

What’s Your Vision & Mission?

• Are you targeting:– Leads? – Peers?– Experts?

• Identify your target audience so you can then build your voice to support that specific audience

Who’s Your Target Audience?

• Content that will grab the target audience you’ve identified

• The content you create will: – Largely represent your voice– Needs to also represent your vision

and mission

What Topics Are Important and Will Grab Your Target Market?

1. Write down your answers to the following questions:– What are your business goals for your Facebook page?– What is your company vision and mission?– Who is your target audience?– What topics and content are relevant and important to

that target audience?

2. Build Your Facebook Page with the answers to these questions in mind.

3. Refer to your company vision and mission on a regular basis and make sure your Facebook page continues to support them.

Action Items

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