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© 2013 Zuum
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ZuumSocial.com
Report:
Facebook Page DataAverages May 2013 Know
What Works
Key performance metrics for 90 top brands in 10 major industries: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electric autos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste.
© 2013 Zuum
Executive Summary
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Highlights• 90 pages analyzed in 10 industries • Industries included: Beauty, Fast Food, Luxury Fashion, Snack Foods, Hybrid/Electric
autos, Children’s Hospitals, Energy Drinks, Hotels, Toothpaste • All data for activity in May, 2013
Industry High Industry Low Page High Page Low
Fan Growth Rate
Fan Count
Posting Volume
Engagement Rate
Beauty - Cosmetics4.41%
Fast Food0.71%
Twix29.8%%
Sensodyne-014%
Snack Foods12,944,470
Hybrid/Electric Autos160,283
Red Bull38,261,908
Arm & Hammer - Heroes3,428
Energy Drinks55 Posts
Hybrid/Electric Autos15 Posts
Children’s Hosp. of Phil.91 Posts
In-n-Out Burger0 Posts
Children’s Hospitals.41%
Energy Drinks.07%
St Jude Children’s Hosp..93%
Tie: 5 Brands.01%
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Fast Food
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๏ Lowest industry average fan growth rate: 0.71%
๏ Lowest page posting volume: In-n-Out Burger, 0
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Luxury Fashion
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Snack Foods
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๏ Highest page fan growth rate: Twix, 29.77%
๏ Highest industry average fan count: 12,944,470
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Beauty
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๏ Highest industry average fan growth rate: 4.41%
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Energy Drinks
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๏ Highest industry average posting volume: 55
๏ Lowest industry average engagement rate: 0.07%
๏ Highest page fan count: Red Bull, 38,261,908
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Children’s Hospitals
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๏ Highest page engagement rate: St Jude Children’s Hospital, 0.93%
๏ Highest industry average engagement rate: 0.42%
๏ Highest page posting volume: Children’s Hospital of Philadelphia, 91
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Toothpaste
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๏ Lowest page fan growth rate: Sensodyne, -0.14%
๏ Lowest page fan count: Arm & Hammer Heroes, 3,428
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Hotels
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Fruit Juice
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Hybrid/Electric Autos
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๏ Lowest industry average posting volume: 15
๏ Lowest industry average fan count: 160,283
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Key Takeaways
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๏ Brands with large fan counts can gain fans rapidly (Twix)
๏ Industries with large fan counts can generate impressive engagement (Fast Food & Luxury Fashion)
๏ Only 2 of 90 pages experienced negative fan growth (Sensodyne & Children’s Hospital of Boston)
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About This Report
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Zuum frequently reports on the major trends and activities in social media for the leading consumer brands.
All data was gathered and analyzed using content strategy tool Zuum.
If you’d like to be notified when we publish reports like this one, please either follow us on any of our social media properties, or send us an email at [email protected] with “Reports” in the subject line.
Thank you,
Doug SchumacherCo-FounderZuum
© 2013 Zuum
A Social Media Strategy Tool
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Zuum helps marketers maximize performance for their social media properties by showing them specifically what types of content drive the highest levels of engagement.
ZuumSocial.comFree DemoSee how Zuum can improve your page performance
