Business Strategy

Presented to: Noor-ul-Ain

Sana ShahK1F14MCOM0016

Mahnoor LatifK1F14MCOM0026

Noor-ul-ainK1F14MCOM0017

Presented By: Marvell League

Key Success Factors

And

About facebook

Facebook is a for-profit corporation and online social networking service based in

California, United States.

Founded: February 4, 2004, Cambridge, Massachusetts, United StatesCEO: Mark ZuckerbergFounders: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin,Andrew McCollum, Chris Hughes

History

Mark Zuckerberg along with his friends at the Harvard University

A website through which students can communicate

They increased the limitation

Finally in 2006 launched the website on the World Wide Web

The prerequisites.

An invention that changed the world and internet completely.

Subsidiaries

August 7, 2014

March 25, 2014

February 19, 2014

April 9, 2012

Facebook’s mission is to give people the power to share and make the world more open and

connected.

Mission

Facebook…. A Complete Success

1.65 billion monthly active Facebook users Some Facts &

FiguresFive new profiles every second

16 Million local business pages

4.75 billion pieces of content shared daily

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded

Success Factors

Simple design… Its easy !!!

Facebook overtook Myspace in 2008

Couldn't change background patterns, box position, link colors

Simple, non-competitive, and cleaner design

Blue, grey, and white were the only colors

Engaging features

Success Factors

Success Factors

Culture:The word ‘Hack’ is everywhere

Focus on impact.

Move fast

Be bold.

Be open

Build social value

Success Factors

1,600 engineers in Facebook, managing over 500 million users

Employees:

One engineer, managing over

300,000 users!

Equivalent to

Success Factors

Risk Taking:

One of the driving forces of facebook business

When News Feed was first launched, it suffered huge backlash

Success Factors

Product upgrades

Interface has changed repeatedly over the years

Loves to push out upgrades to its products

Always comes up with something new

News feed, timeline, cover photo, the list goes on

Often quick to address current issues

Strong Mobile Presence:

Success Factors

Didn't waste any time moving to mobile

Facebook application on tablets & smart phones

Facebook just one click away

Messaging, uploading photos, reading news, and more

Success Factors

Acquisition:

Acquisition has been a strategy of facebook to eliminate the chances

that anyone would stand against facebook & to become a giant as facebook is.

Success Factors

Wide-ranging users:

Worldwide.. Spread around the globe

They range in age

Different languages for different users

2014 Facebook Demographic

Report:

Added 10.8 million adults in the 25 to 34

Added 16.4 million new users in 35 to 54-year-old

Added 12.4 million new users over age of 55

Success Factors

No Close Competition:

It has not faced any sort of competition in the market

People are left with only a few options

Two entirely different beasts common: social networking

1 billion more active usersEasy to use (no need of hashtags, symbols)

http://www.pocket-lint.com/news/126998-10-reasons-why-facebook-has-lasted-10-years

https://zephoria.com/top-15-valuable-facebook-statistics/

http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Facebook-Mission-Statement.htm

https://www.technotification.com/2015/01/why-facebook-is-so-popular.html

https://www.techinasia.com/facebook-success

References

About Nokia

A brand born in 1865 as a paper mill in Finland

Revolutionized the world of communication

Finnish multinational communications and information technology company

Founders: Fredrik Idestam, Leo Mechelin

CEO: Rajeev Suri

History

NMT built the first international mobile phone network in 1981

Nokia DX200, their first digital telephone

1987 world saw Mobira Cityman, the first handheld phone

1992 Nokia 1101, Nokia’s first GSM handset

1998, Nokia became the world leader in mobile

First 3G enabled phone Nokia 6650 in 2002

Nokia partnered with Microsoft in 2011

Vision

we’re shaping a new revolution in how people, businesses, and services connect with each other, creating new opportunities for our customers, partners, and communities.

Mission

Our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected.

Success Factors

In Dec 2009:R&D sites in 16 countries37,020 people30% of total employees

Research Center:500 researchers7 countries

Nokia Institute of technology

Research & Development:

Biggest Mobile manufacturers (internet & communication)

123,000 labor force in 120 countries

15 Manufacturing facilities

Higher productivity & low cost(Employees + Assets)

ProductionFacilities:

Success Factors

Use extra resources to develop operational tools

Learning Opportunities for employees

To run skill development willingly

Retention of employees

Success FactorsFaster Learning Curve:

Innovative Activities

R&D’s long term objectives:• New & Innovative products• New methods to run company

R&D’s short term objectives:• To assure key technologies rather

than• New technologies

Interrelates with universities, other companies & research institutes

Success Factors

Strong Distribution Network:

Digital distribution center for N-gage games

Customer support centers in Singapore

Improved support for selling partners in different countries

Incorporating devices with innovative services through Ovi (maps, apps etc.)

Success Factors

Success depends upon people

55000+ personnel from 115 nationalities

Diversified workforce: A competitive advantage More innovative people Better solutions Customer insights all around globe

Capable Workforce:

Success Factors

Reliability:Nokia’s products are what one can totally rely on them:

Long battery lifeStrong inbuilt featuresNever leaves its customer disappointedConsistent

Burden free

Success Factors

Valuing People:Treat each other with respect & work hard to earn it from othersWork together to deliver superior results Invest to develop our skills and grow our business

Making change happen as an effort of collaboration

Success Factors

Referenceshttp://successstory.com/companies/nokia

http://company.nokia.com/en/about-us/our-company/our-vision

http://documents.tips/documents/mission-statement-of-nokia.html

http://mba-lectures.com/management/strategic-management/1120/key-success-factors-of-nokia.html