Business Strategy
Presented to: Noor-ul-Ain
Sana ShahK1F14MCOM0016
Mahnoor LatifK1F14MCOM0026
Noor-ul-ainK1F14MCOM0017
Presented By: Marvell League
About facebook
Facebook is a for-profit corporation and online social networking service based in
California, United States.
Founded: February 4, 2004, Cambridge, Massachusetts, United StatesCEO: Mark ZuckerbergFounders: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin,Andrew McCollum, Chris Hughes
History
Mark Zuckerberg along with his friends at the Harvard University
A website through which students can communicate
They increased the limitation
Finally in 2006 launched the website on the World Wide Web
The prerequisites.
An invention that changed the world and internet completely.
Facebook’s mission is to give people the power to share and make the world more open and
connected.
Mission
Facebook…. A Complete Success
1.65 billion monthly active Facebook users Some Facts &
FiguresFive new profiles every second
16 Million local business pages
4.75 billion pieces of content shared daily
Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded
Success Factors
Simple design… Its easy !!!
Facebook overtook Myspace in 2008
Couldn't change background patterns, box position, link colors
Simple, non-competitive, and cleaner design
Blue, grey, and white were the only colors
Success Factors
Culture:The word ‘Hack’ is everywhere
Focus on impact.
Move fast
Be bold.
Be open
Build social value
Success Factors
1,600 engineers in Facebook, managing over 500 million users
Employees:
One engineer, managing over
300,000 users!
Equivalent to
Success Factors
Risk Taking:
One of the driving forces of facebook business
When News Feed was first launched, it suffered huge backlash
Success Factors
Product upgrades
Interface has changed repeatedly over the years
Loves to push out upgrades to its products
Always comes up with something new
News feed, timeline, cover photo, the list goes on
Often quick to address current issues
Strong Mobile Presence:
Success Factors
Didn't waste any time moving to mobile
Facebook application on tablets & smart phones
Facebook just one click away
Messaging, uploading photos, reading news, and more
Success Factors
Acquisition:
Acquisition has been a strategy of facebook to eliminate the chances
that anyone would stand against facebook & to become a giant as facebook is.
Success Factors
Wide-ranging users:
Worldwide.. Spread around the globe
They range in age
Different languages for different users
2014 Facebook Demographic
Report:
Added 10.8 million adults in the 25 to 34
Added 16.4 million new users in 35 to 54-year-old
Added 12.4 million new users over age of 55
Success Factors
No Close Competition:
It has not faced any sort of competition in the market
People are left with only a few options
Two entirely different beasts common: social networking
1 billion more active usersEasy to use (no need of hashtags, symbols)
http://www.pocket-lint.com/news/126998-10-reasons-why-facebook-has-lasted-10-years
https://zephoria.com/top-15-valuable-facebook-statistics/
http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Facebook-Mission-Statement.htm
https://www.technotification.com/2015/01/why-facebook-is-so-popular.html
https://www.techinasia.com/facebook-success
References
About Nokia
A brand born in 1865 as a paper mill in Finland
Revolutionized the world of communication
Finnish multinational communications and information technology company
Founders: Fredrik Idestam, Leo Mechelin
CEO: Rajeev Suri
History
NMT built the first international mobile phone network in 1981
Nokia DX200, their first digital telephone
1987 world saw Mobira Cityman, the first handheld phone
1992 Nokia 1101, Nokia’s first GSM handset
1998, Nokia became the world leader in mobile
First 3G enabled phone Nokia 6650 in 2002
Nokia partnered with Microsoft in 2011
Vision
we’re shaping a new revolution in how people, businesses, and services connect with each other, creating new opportunities for our customers, partners, and communities.
Mission
Our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected.
Success Factors
In Dec 2009:R&D sites in 16 countries37,020 people30% of total employees
Research Center:500 researchers7 countries
Nokia Institute of technology
Research & Development:
Biggest Mobile manufacturers (internet & communication)
123,000 labor force in 120 countries
15 Manufacturing facilities
Higher productivity & low cost(Employees + Assets)
ProductionFacilities:
Success Factors
Use extra resources to develop operational tools
Learning Opportunities for employees
To run skill development willingly
Retention of employees
Success FactorsFaster Learning Curve:
Innovative Activities
R&D’s long term objectives:• New & Innovative products• New methods to run company
R&D’s short term objectives:• To assure key technologies rather
than• New technologies
Interrelates with universities, other companies & research institutes
Success Factors
Strong Distribution Network:
Digital distribution center for N-gage games
Customer support centers in Singapore
Improved support for selling partners in different countries
Incorporating devices with innovative services through Ovi (maps, apps etc.)
Success Factors
Success depends upon people
55000+ personnel from 115 nationalities
Diversified workforce: A competitive advantage More innovative people Better solutions Customer insights all around globe
Capable Workforce:
Success Factors
Reliability:Nokia’s products are what one can totally rely on them:
Long battery lifeStrong inbuilt featuresNever leaves its customer disappointedConsistent
Burden free
Success Factors
Valuing People:Treat each other with respect & work hard to earn it from othersWork together to deliver superior results Invest to develop our skills and grow our business
Making change happen as an effort of collaboration
Success Factors
Referenceshttp://successstory.com/companies/nokia
http://company.nokia.com/en/about-us/our-company/our-vision
http://documents.tips/documents/mission-statement-of-nokia.html
http://mba-lectures.com/management/strategic-management/1120/key-success-factors-of-nokia.html