Facebook: Is This Thing On?

Building Community and Brand Awareness via the Facebook Megaphone

Laura ShortTrinity University Career Services

Do you ever feel likeyou’re speaking to an empty room?

• No likes

• No comments

• No shares

How do you build a community? Engagement begins at home.

• Follow other local

pages

• Comment as your

“page”

• Share what is relevant

(use your own spin)

• Ask employees to like,

comment, share…

How do you build a community? Tell them how to engage with you.

Ask them to

• Post a selfie and tag your page

• Check in on Facebook

Then you

• Share their post

• Reward them

• Respond to comments

Frequency: Find the right balanceAre you skating on the edge? What’s too little? Too much?

• Once a week is not enough

• 6 times a day is too much

• Start with 2 or 3 posts per

week

• Experiment with days of

week, including weekends

Timing: Now or later?Watching the clock, tick, tock, tick, tock

• Peak activity time is 1pm-4pm

• More posts see engagement at peak

times

• More competition at peak times too

• Experiment with non-peak times:

6am alarm, break time, lunch time,

5pm bell, after kids are tucked in

time

Scheduling posts within Facebook Click the clock

• Schedule directly in

Facebook

• Facebook’s algorithm

discriminates against other

scheduling tools, such as

Tweetdeck, Hootsuite, etc.

We are a visual societyTips for engaging status updates

• Photos: close-ups are powerful

• Photo slideshows: Smilebox,

Animoto, etc.

• Video clips

• Presentations: Slideshare

• Infographics: Infogr.am

Strive for authenticityTips for engaging status updates

• Testimonials

• Milestones

• Behind the scenes

• Hill Country/nature scenes

• Wildlife

• Sunset/Sunrise

• Rainbows

Additional tipsSpecific to Facebook

• Upload flyers as jpegs

• Update cover photo

• Use as a page, not profile

• Consider Facebook ads

Get the word outTell people you are on Facebook

• Add icon to website

• Put on business cards

• Use in email signature

• Place decals on windows