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Facebook in the Mix and the Case for Mobile April 2013
Forest View is a member company of
Performance Marketing
In the mix
Can Social Advertising Drive Performance?
Facebook in the mix - Cross Channel Marketing
Bidding is a Dynamically Changing EnvironmentCan provide Cross Channel Changes and opportunities
Understand the medium’s capacity to deliver
Why is this? Facebook offers highly accurate targeting
Source: Nielsen OCR, November 2012
50% higher CTRs & 10x times higher conversion rates
8-10x the reach compared to other mobile ads
3x better ROI from
mobile app install ads
Mobile Facts & Figures
You.gr Mobile App
“Price Alert”informing users of changes in product prices
“Shaker” randomly serving web offers
“Scan me”enabling users to scan the barcode of the product of their choice using the built-in barcode reader
“Panic Button”enabling customer care
via phone, email, Facebook and Twitter
Our Approach
Targeted people based on demographic information and Operation System
Mobile Ads – Mobile apps Install Ads
Ads were placed on mobile news feeds, the most engaging place of Facebook Mobile
33X higher CTR
compared to
standard ads
10X higher click-to-install rate
compared to standard mobile banner ads
#1 app in the Top10 chartof free iOS Greek AppStore
5 Tips for Effective Mobile Ads
Use engaging images
Use real people and things
The Brighter the better
Have a strong Call To Action
Keep Testing
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