Facebook for Business Part 2: Getting Out There

Facebook for Business Part 2

Getting Out There

Prerequisites

1. You have a Facebook account

2. You are the administrator of a Facebook Business Page

Newsfeed vs Timeline

• News Feed is a constantly updating list of stories from Facebook friends and Pages that you Like. You access it by clicking Home, or the Facebook logo.

• Your timeline is your collection of the photos, stories, and experiences that tell your story. You access it by clicking your name.

Personal Profile vs Business Profile

• Both your personal profile and your Business page have a Newsfeed and a Timeline

• Personal Profiles have “Friends”

• Business Pages have “Likes”

• Business pages do not disclose any of your personal information


• You can switch between your personal profile and any business pages that you admin: • Use the Pages menu in the left column when viewing your newsfeed

• Or, use the ‘gear’ icon at the top right

• Look at the name next to the Home button to see which identity you are currently using


• When viewing your business page as your personal profile, you can choose whether to post or like/comment/share as your page or your personal profile • Use the narrow bar at the top, under the search box, to switch

• Confirm the identity by looking at the icon in the comment box

• Switch your identity completely by clicking “Edit page > Use Facebook as...”

Exercise

• Switch between identities • Go to the gear icon, top right corner and there will be a drop down that says

“Use Facebook as” with a list of your pages.

• Like/Comment/Share as your business and as you.

TLC’s

• Tag, Like, Comment, Share

• Increases Reach (the number of people who see your post)

Tagging

• Tag a Facebook friend by typing their name starting with a capital letter

• Tag a Business Page by starting with @. For example, @Montville...

Like (Story)

• Clicking Like is an easy way to let someone know that you enjoy it. The fact that you liked it is noted beneath the story.

• For example, if you click Like beneath a friend's video: • It'll be noted beneath the video that you liked it

• A story will be posted to your timeline that you liked your friend's video

• Your friend will get a notification that you liked his or her video

Like (Page)

• Clicking Like on a business page is similar to subscribing to updates from that page. You may see stories from the page on your newsfeed.

• You can Like a page as you or your page, or both. Only Likes from personal profiles get counted in the Pages Like score.

Business Page Timeline

Exercise:

• Add text, link, photo, album

• Highlight Post

• Pin Post

Insights

• 30 Likes required

Google Analytics

Questions?