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Business FacebookFor Beginners
Agenda
• Business vs. eBusiness
• Importance of Social Media
• Facebook for Business
• Facebook Apps
• Networking on Facebook
• Facebook Profile & Business Page
Agenda
• Facebook Groups
• Facebook Business Page
• What not to do on Facebook
roll up YOUR sleeves YOU are getting YOUR hands
dirty!
Business vs. eBusiness• Business Name
• Office
• Decor
• Sales Copy
• Marketing Activities
• Business & Marketing Plans
• Domain Name
• Web Hosting
• Web Design
• Content Copywriting
• Digital Marketing
• eBusiness & Digital Marketing Plans
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Importance of Social Media
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Facebook Business Page
• Customer Interaction - sharing information, customer support, product development
• Creating Brand Awareness & Increase Customer Loyalty
• News & Achievements
• Lead Generation & Newsletter Subscriptions
• Sell your Products and Services
• Announce Events
• Utilise the power of word of mouth
• Build your community
Facebook for Business
• Shopping Cart: Ecwid
• Newsletters - MailChimp
• Twitter & Linkedin
• Surveys - SurveyMonkey
• MiniWebsite - iFrames
• Content Curation - Scoop.it
• Competitions & Offers - WooBox & Easypromos
Facebook Apps
just think it and you will find it!
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Facebook Groups
Networking on Facebook
• Create Groups
• Join Groups
• Add value to the conversation
• Share your expertise
• 3rd party content
• 3rd party posts, likes and comments
Personal Brandvs.
Business Brand
Facebook Profile vs. Business Page
• Personal Information
• Family, Friends & Colleagues
• News, Events & Achievements
• Questions & Research
• Groups & Lists
• Networking
• Business Information
• Customer Interaction
• News, Events & Achievements
• Research & Development
• Lead Generation
• Selling on Facebook
What not do on Facebook
• Don’t try to sell
• Don’t share content that is offending
• Don’t share content that is unprofessional
• Don’t act silly, act the way you want to be seen (PERSONAL BRANDING)
• Don't claim 3rd party content as your own, always give credit
• Don’t share inappropriate music, jokes, videos or photos
• Don’t over promise what you can’t deliver
Be the Expert!
or at least try to look like one!
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Thank you