Where the Wild Things (And People) Are:

Facebook for Beginners

Today we will:

• See how easy it is to get our feet wet in Facebook– Live on the Web!

• Learn tips on how to use Facebook to drive store traffic

• Ask questions, learn from each other• Have fun!

Quick Survey

What Changed? The Groundswell

Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works.

Most companies see it as a threat…

What Caused It?

• Erosion of trust in business• New Web and mobile technologies

make connecting with other people easier

• New super-charged word-of-mouth is the new norm

You have new, effective, measurable, cheap methods to reach your store customers with your message in order to build loyalty and a stronger relationship with your store.

What Does it Mean?

Why Care About Facebook?

• 1 of 3 US adults on Facebook

• 90 million in US

• 350+ million globally (700,000

each day)

• 120 friends per average user

• 35+ is fastest growing demo

• 25 minutes/day average time on

Facebook

Facebook Activities

• Connect with friends, relatives, co-workers, customers and prospects

• Share text, links, photos, videos• Comment on others’ posts in your network• Play with Apps, games, activities• Join groups, become fans of things

Let’s Get Hands-On

• Open an account• Start a Fan Page• Post to a Wall• Invite our friends to join

Questions?

Thank You!!

Scott Robertson, APRscottr@namm.orgFacebook: www.facebook.com/scott.robertsonTwitter: www.twitter.com/scottrNAMM