THE SECRET'S

OUT

ACCORDING TO A NEW STUDY SHARED THIS WEEK BY THE FOLKS AT EDGERANK

CHECKER….

ONLY 1 IN 1,000 FANSACTUALLY CLICKS LINKS ON A LINK IN

FACEBOOK PAGE

PAGES WITH OVER

100,000

FANS GET LOWER CLICK-

THROUGH-RATES (CTR)

THAN LESS-POPULAR

PAGES.

EVEN WORSE

LONG BEFORE FACEBOOK BEGAN

PROVIDING LINK CLICK METRICS IN

OCTOBER

WE'D COME TO THE REALIZATION THAT

FACEBOOK IS…

…not a CTR machine

...it's a social media site

WHILE A CTR OF 0.14%

(about one click per 715 impressions)

ISN'T ANYTHING TO WRITE HOME ABOUT,

it can still be a pretty good return…

1HOW MUCH DOES IT COST TO UPDATE YOUR FACEBOOK PAGE'S NEWS FEED AGAIN?

Oh yeah, ZERO

2FACEBOOK MARKETING ISN'T A ONE SHOT, ONE KILL FORM OF MARKETING

IT'S MORE OF A PLACE TO BUILD RELATIONSHIPS, NOT A PLACE TO

BOOST CONVERSIONS

DIRECTLY.

ALMOST LIKE PRODUCT PLACEMENT, IT'S SUBTLE BUT EFFECTIVE.

A CLICK-THROUGH ON FACEBOOK IS EASILY

4 TIMES AS VALUABLE AS A CLICK-THROUGH ON A PAID

AD

A CLICK-THROUGH ON YOUR FACEBOOK PAGE IS MUCH MORE LIKE A

RECOMMENDATION FROM A FRIEND THAN A CLICK-THROUGH ON A BANNER.

WHEN YOU SEE A MAGAZINE AD

ABOUT A MOVIE, YOU TURN THE

PAGE.

think about it like this…WHEN SOMEONE YOU TRUST

RECOMMENDS IT, YOU'RE A LOT MORE LIKELY TO HEAD TO

THE THEATER.

THE VALUE OF YOUR SOCIAL

MEDIA CAMPAIGNS DEPENDS

HEAVILY ON YOUR Strategy

YOU COULD BE DISAPPOINTED WITH YOUR LOW CTR...

IF YOU'RE SPENDING BIG BUCKS TO "ENCOURAGE

ENGAGEMENT" AND DRIVE TRAFFIC TO YOUR PAGE…

?

FOR MORE MARKETING INSIGHTS PLEASE VISIT

www.digitalmarketer.com

and join our community!