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iTV “Experience TV”

Executive project

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Page 1: Executive project

iTV

“Experience TV”

Page 2: Executive project

The n

eed t

o

contr

ol?

Have you ever felt like

you wanted to change

a TV show? Wanted to learn more?

Wanted to customize

and choose what you

wanted to happen? Wanted control?

Page 3: Executive project

Our

Mis

sion

To provide the most innovative and immersive TV viewing

experience to our subscribers.

Page 4: Executive project

What

is iT

V?

iTV is a subscription network that gives viewers control over

the content. Using current technology viewers will be able to “interact” with TV programs.

Page 5: Executive project

The V

iew

er

Contr

ols

Choose plot paths Change camera angles

Change the music Customize Characters

Choose the setting Learn about the

characters Interact with the producers

Page 6: Executive project

Choose

Plo

t Pa

ths

Page 7: Executive project

Cam

era

Angle

s

Page 8: Executive project

Cust

om

ize

Chara

cters

Page 9: Executive project

Change S

ett

ing

Page 10: Executive project

Learn

about

the

Chara

cters

Page 11: Executive project

Inte

ract

wit

h t

he

Produce

rs

Page 12: Executive project

Our

Audie

nce

iTV’s main audience

will be the younger 18-40 demographic.

Our audience wants a

brand new TV viewing

experience. Willing to invest time

and money to fully immerse themselves

in our content.

Page 13: Executive project

Adve

rtis

ing

As a subscription channel

iTV does not accept any

form of advertising Our website will only

show brief advertising

from our sponsors and

our shows Advertising promoting

our shows will be in the

form of merchandise and

advertising on other networks

Page 14: Executive project

The W

ebsi

te

iTV’s website will be

the hub of the network. Our website will

attract and show potential viewers what

we have to offer The website will

feature bonus content

that cannot be seen on TV

Page 15: Executive project

Clo

sing

Sta

tem

ent

iTV seeks to change the TV industry by giving the viewer unprecedented control

over the content that

he/she watches Using current technology and modern interfaces viewers are able to easily make the content their own