Upload
dominiquemartel
View
349
Download
0
Embed Size (px)
DESCRIPTION
by Prof. Santos Buenvenidareposted by Dominique Martel Soriano
Citation preview
Event Management
Planning
Tone of event Formal Informal
Theme: An event theme makes the message even more understandable, more memorable and more endearing.
Event Experience
Logistics
VenueRegistrationAtmosphereTreats and Refreshments
Marketing and PromoInvitationsPromotionsAmbianceSales
ProgramSequenceTechnical
FinanceSeed MoneyExpense MonitoringEVENT
EXPERIENCE
Logistics
Venue Who are to attend? How many? What is the
Objectives, Tone and Theme?
Indoor or outdoor Accessibility Safety and Security Ambience
F&B Cost Sanitation Ingress and Egress Local Laws Reservation Electricity Ventilation
Logistics
Registration How will the Participants sign up? On site Registration What will Happen when they arrive at the
event? Atmosphere
What will be the overall look and feel? Execution of décor, lay out, sounds,
tablescapes and even smell
Logistics
Treats and Refreshment Pluses that can make the guest enjoy
more the event? F&B Recreational activities?
Marketing and Promotions
Invitations First Impression counts Who to invite
Audience Speakers Sponsors Suppliers
How
Marketing and Promotions
Promotions How would you reach the target maket?
Theme Ambiance Sales
Ticket Sales? Policies o payment, collection, no show
and cancellation
Program
Sequence Speakers Talents Audio Visual
Presentation Script Host
Technical
Stage AV Equipment Projector Music Event Lay out
Finance and Admin
Seed Money Expenses Monitoring of funds
Contingency Planning
How will you manage the following: Objectives
Objectives not met Audience
Low attendance Overflow or over booked Audience walks out
Contingency Planning
Format Difficult or costly Does not appeal to target market
Venue Not available Power outage Weather
Contingency Planning
Invitation Delayed Release Low Response Rate
Registration Slow Registration process Lack of registration Materials Tickets?
Contingency Planning
Atmosphere Special effects do not function
Program Guest is not available on that date Goes overtime
Food Not enough
Crowd Control
Rules for the team
Punctuality Breaks Access Attire Bag Inspection Meals Cleanliness and Orders