Capabilities DeckSeptember 2016

Tallwave is a design and innovation agency that helps B2B companies transform great ideas into commercial successes.

Ethology is a performance driven customer experience agency that drives growth for its clients.

Together, we offer a unique combination of product design, development, branding, and customer acquisition services.

Product

GrowthStory

Customer

Rapid Prototyping, User Validation, Mobile & Web Development, UI/UX

Branding, Positioning, Messaging, Visual ID

Go-To-MarketCustomer Acquisition

Scalability

Our respective teams bring experience from companies like Nielsen, iCrossing,

Intel, Microsoft, Yahoo, Zazzle and Goodby, Silverstein & Partners.

We’ve worked with hundreds of early-stage, fast-growth, and enterprise clients.

We use lean business principles and design thinking to create brands and products from

scratch. Then we create growth through organic search, paid media, local search, content

strategy, design, social, web development, mobile, email marketing and all things analytics.

But our ultimate goal is to become your most-trusted business partner.

Here’s how we transform ideas into meaningful customer experiences.

Our teams specialize on seven things and care about your objectives as much as you do.

Strategy and PlanningWe don’t have a strategy department. Instead, we have strategic people in

every department.

Customer ExperienceWe understand design

and know the best technologies to deploy content to consumers.

Modern SearchWe integrate social, local, paid, mobile

and content to make sure you show up every

time, all the time.

Paid Media We know how to architect

campaigns to find the customers who haven’t already

found you.

Content Strategy We balance your KPIs with

what the consumer needs to see, where they need to see it, and when they need to see it.

Product Design and Development

We focus on your strategic business issues and understanding your

target market, ensuring we build the right product users love

Branding and PositioningWe work with your team to articulate your company’s

differentiated value, compelling voice, and visual identity to win

the hearts and minds of customers.

Strategy and Planning

Research & Marketing Intel

Tactical Diagnosis

Personas

Journey Maps

Wireframes

Sitemap

Competitive Intelligence

12-Month Strategy Roadmap

Where a few weeks can give you a strategic roadmap that guides your next 12 months.

Using research and lean principles to create scalable, user-centric products built to drive customer acquisition.

Product Design & Development

Product Strategy

Prototyping

User Testing

UX / UI Design

Software & App Development

Taking the time to learn exactly what your customer wants gives you the power to actually deliver it.

CustomerExperience

Customer Interviews

Stakeholder Interviews

Design Studios

UX Design

Visual Design

Front-end Development

Usability Research

Knowing how to build your brand into your most important asset.

Branding and Positioning

Brand Strategy

Market Intelligence

Positioning

Messaging

Naming

Logo & Visual ID

Treating the multitude of information

as insights that can drive decisions in

all parts of your business.

ModernSearch

Content Discovery and Audit

Local Audit, Verification and Management

Topical Gap Analysis

Technical Audit

Content/Metadata OptimizationRecognized as #2 by Forrester’s

2016 Wave search report.

Using every available data point to

create effective, always-on media

strategies in all channels.

PaidMedia

PPC, Paid Social & Programmatic

Landing Page / Ad Copy Testing

Bid Management

Keyword Selection

Competitive Analysis

Account Audit and Structure

Reporting

Creating the content for your

user that simultaneously drives

your business.

Content Strategy

Brand workshops

Content audits

Stakeholder interviews

Voice and tone guides

Channel strategies

Editorial calendars

Content creationRecognized as #1

by Forrester’s 2016 Wave

search report.

Culligan established B2B and B2C marketing channels that are driving 179% more leads with an 88% decrease in cost per lead. More...for less.

“Hiring Ethology was part of having our best year, ever.” – VP of Marketing, Culligan

Services provided: User Experience, Design and Development, Strategy, SEO, Analytics, Local, Content Strategy, Content Creation, PPC, and Display

Faced with the looming date of the biggest event of the year (NeoCon), Ethology worked with the client’s influential designers to concept, create and launch a visualization tool for the first digitally-printed Luxury Vinyl Tile (LVT), Collection Infinies.

When the most important industry conference won’t wait for your site launch.

Services provided: User Experience, Visual Design, Front-end Design, Back-end Design and Agile Project Management

A funny thing happens when you give customers what they say they need.

Services provided: User Experience, Design and Development, Strategy, SEO, Content Strategy, and Content Creation

Dime increased conversions of their newest investment product by 5X while increasing the overall contributions into the product by 100X.

Services provided: Design and Development, Strategy, PPC, SEO, Content Strategy, Analytics, Local

By optimizing SEO and local search using keyword research around “urgent care”, Nextcare saw 145% more visits to their website and an increase of 157% on local conversions measured by people actually walking through their doors.

When providing emergency services, you can’t mess around.

Services provided: Strategy, Analytics, Local, Content Strategy, PPC

Ethology created the content strategy and Farmers creating the content to fit the customer conversion funnel. With an updated, meaningful customer experience and optimized SEO, Farmers saw an increase conversions by 47% and the lifetime value of those new customers by over $5M.

When data drives the content decisions, the results can be surprising.

Services provided: User Interface, User Experience Design

We introduced PayPal to new techniques and processes to drive innovation, and made a significant impact on their product and design culture.

Boosting production and putting pen before pixel.

Services provided: Business Blueprint, User Testing & Research, Persona Development, and Design Studio

We helped re-define how to execute product development through a rapid, user-centric approach. In doing so, there was less focus on exhaustive technical specification documents, and inherently more innovation and faster delivery.

Infusing innovation and galvanizing teams.

Services provided: App Design & Development, Brand Development

DUFL is a mobile app that gives frequent business travelers the freedom to roam without luggage. It’s seeing steady adoption and growth, and has been featured on CNBC, TechCrunch, The Wall Street

Journal, and Inc.

Changing the rules of travel with less risk.

Services provided: User Interface, User Experience Design, Product Roadmapping, Persona Development, and User Testing

We helped Shutterfly meet their product roadmap goals, deliver the project on time, and elevate Shutterfly's user experience, resulting in better client satisfaction and retention.

Designing an internal product with external implications.

Process matters, but people matter more. And we believe who does

the work is what makes all the difference.

Your customers never stop.Neither do we.

Chris J Snook

Brand Humanizer At Large | Executive | Corporate Development

602.734.5934 x3036 | chris.snook@ethology.com